NEWS

WIRES

OTHER

The Pussycat Dolls Go Bollywood Tonight at Fashion Rocks 2008 with Help From Desi Hits!

(Photo: http://www.newscom.com/cgi-bin/prnh/20080905/NYF072-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20080905/NYF072-b )

"Fashion Week inNew York is the perfect place to showcase Desi culture," says Rocky S. "By wearing traditional Indian dresses, the Pussycat Dolls are supporting Desi culture in front of all the bright lights at Fashion Rocks and reiterating once again thatHollywood is going Bollywood."

"Desi pop culture is quickly becoming an international phenomenon. Through our site Desi Hits! we are delivering key information about how Eastern music, fashion and entertainment are fusing with Western audiences," states Anjula Acharia-Bath, CEO of Desi Hits!, who along with her husband, Ranj Bath, have made this all possible.

Rocky S has made quite a name for himself in fashion inIndia. His ingeniously created designs were not only creatively applauded, but also changed the trend in the industry. He brought an age of revival and this time, the revival was making Desi clothing fashionable and a "must-have." After making a niche in the industry as well as a successful venture into the retailing forum, he launched his brand 'Rocky S'.

Fashion Rocks, the annual New York Fashion Week concert at Radio City Music Hall, will be hosted by Denis Leary this year and includes performances from the Pussycat Dolls, Beyonce, Chris Brown, Mariah Carey, Chris Cornell, Duffy, Fergie, Kid Rock, Lil Wayne, One Republic, the Black Eyed Peas, Rihanna, Timbaland, Justin Timberlake, Keith Urban and Solange.

About Desi Hits!

Redefining Desi to reflect the diversity of today's coolest and trendsetting global South Asians. Desi Hits! is the creator and hub for fusion east/west entertainment distributed through a global multiplatform network including the wildly addictive www.desihits.com. The website features original streaming audio/video shows, editorial, artist profiles and exclusive celebrity interviews, music/movie reviews all accessible anytime, anywhere, on the go. DesiHits.com is also home to the first official Desi iTunes music storefront, here you can discover both east/west, new and established artists in a one stop shop for all your music needs! The multiplatform media company caters to a cosmopolitan community that craves fresh, bi-cultural content from Los Angeles,London, Bollywood and beyond. Founded in January 2006 with headquarters inNew York andLondon, Desi Hits! is dedicated to creating and encouraging exciting, edgy content and has already gained a global following. Has Desi HIT you yet? Love it, live it @ www.desihits.com.

SOURCE Desi Hits!