Internet Marketing Helps Businesses Cope with Economy

Linda Sheetz, owner of PRstore-Newport Beach, attributes the popularity of the company's Web products to the ease of creating a site and to the shifting economy.

"Websites are the most effective and direct way to reach consumers who are driving less due to '$4-a-gallon gas'," Sheetz says. "Direct mail and advertising are still vital, but Websites let you be responsive to the pressure and budgetary constraints many consumers are currently feeling.

    Linda Sheetz offered a few tips to make your Website more useful:

    -- Include a contact us form. A form lets you collect customer data, which
       will be valuable for future direct marketing.
    -- Add a blog. A blog lets you add fresh content on regular basis, which
       can help your site rank highly in search engine results. Blogs are also
       a great way to engage in conversation with customers and get their
       feedback.
    -- Upload a video. Video testimonials are very persuasive, and footage of
       your products lets customers see exactly what you have to offer.

"Analytic tools that help evaluate a Website's effectiveness have also become popular," says PRstore's lead Web programmer, Jake Mize.

To meet growing demand for Website design, PRstore has boosted its Web development staff. The team now makes up one third of the agency's creative staff.

A professional Website design at PRstore costs as little as $1,295 which includes copywrite, photos, design and layout with the complete site finished in as little as 2-3 weeks.

"In this economy, the only thing worse than not having a website is having a bad one. Whether building your first site or revamping an old one, your presence on the internet is an easy, affordable, long term way to improve your marketing and increase business," Sheetz concludes.

PRstore makes professional marketing accessible to small- to medium-sized businesses by offering affordable marketing solutions. PRstore strategies place Websites at the center of their expert advice and create services to help businesses communicate their message and increase their sales.

Linda Sheetz (949)476-1000, lsheetz@prstore.com

SOURCE PRstore

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