Unique Insight Into the Wireless Usage of Teenagers

MultiMedia Intelligence and Experian Consumer Research have recently joined forces to examine the teen (12-17 years old) population using wireless phone services, providing a detailed analysis of this consumer segment.

Teenagers are some of the most avid and trend-inspired users of technology today, making them a valuable sector for wireless phone companies. Over half of teenagers have a cell phone by the age of 13; however, the teen population's growth in the wireless market has slowed due to saturation. Due to the slow growth, it is increasingly important for wireless companies to examine and understand the teen segment, and design new strategies to attract them.

The partnership between MultiMedia Intelligence and Experian Consumer Research allows a more comprehensive view of the teen population regarding technology preferences and behaviors.

Download the free report offering unique insight into the wireless usage of this consumer segment.

Experian Consumer Research is the Home of Simmons, the Voice of the American Consumer(TM) for over 50 years, and delivers the full suite of Simmons products and services. It is a full service, market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American Consumer. For more information, visit www.experianconsumerresearch.com.

MultiMedia Intelligence, a market research and consultancy firm, specializes on the markets and technologies for delivering and monetizing digital content and services across multiple platforms. We look beyond the classic 'three screens,' which include TVs, mobile handsets, and computers. We put markets into the broader context of the industry ecosystems that are converging and changing traditional business models.