Published:
Sparks and Heavy.com Launch 'Tiny Entourage'
MILWAUKEE andNEW YORK, Sept. 5 /PRNewswire/ -- One of the decade's
biggest TV shows is about to get a little smaller. Today, HBO's "Entourage"
program will transform into "Tiny Entourage," courtesy of Heavy.com and
Sparks. "Tiny Entourage," the latest in a string of humorous viral videos on
Heavy.com, features little people in the roles made famous in the original.
The cast of "Tiny Entourage" will attend a public premiere party VMA Weekend
in LA, scheduled for 10 p.m. on Sept. 6, at Libertine on Sunset inLos Angeles
(8210 W. Sunset Blvd.). Each episode can be viewed here:
http://tinyentourage.heavy.com.
"With webisodes like 'Over the Hills' and 'Flex and the City,' Heavy has a
proud history of skewering staid TV programming," said Eric Hadley, CMO of
Heavy Corporation. "This time around we're taking HBO's 'Entourage' down a
few pegs with 'Tiny Entourage.' We're thrilled to have a huge brand like
Sparks on board to give it a boost."
"Heavy.com has a proven track record of producing content that generates
buzz and traffic among millions of legal-drinking-age consumers, so this time
Sparks is joining the fun," said Sparks Senior Brand Manager, Herb Heneman.
"'Tiny Entourage' is destined to be another hilarious online phenomenon, and
we want to give it the welcome it's due with an amazing kick-off party in the
heart of where the program itself takes place."
Earlier this year, Heavy.com launched parodies of other popular cable TV
shows, including a spoof on "The Hills" called "Over the Hills," featuring a
cast of senior-citizens. A spoof of "Sex and the City" called "Flex and the
City" followed, featuring a cast of female body builders.
"Tiny Entourage" Launch Party Details
WHEN: Saturday, September 6, 2008 @ 10:00 PM
WHERE: Libertine on Sunset (www.LibertineonSunset.com)
8210 West Sunset Blvd., Los Angeles, CA
(Across from Chateau Marmont)
WHO: The entire cast of "Tiny Entourage" and Emcee Terra
Jole (AKA Mini-Britney)
ON SITE CONTACT: Sara Niedz
Marketing Director, Heavy
917-658-3658
About Sparks
Sparks, the founder and leader of the caffeinated alcohol beverage
category, is brewed by Steel Brewing Company, a subsidiary of MillerCoors.
Sparks is a blend of caffeine, alcohol, taurine, guarana and ginseng, and is
available in Sparks original, Sparks Plus and Sparks Light. As with all Miller
Brewing brands, Sparks markets only to legal-drinking-age consumers and
strictly adheres to its Marketing Compliance Program, which is rooted in the
Beer Institute Marketing & Advertising Code.
About Heavy.com
Heavy.com is one of the web's leading video companies. Heavy combines its
own unique original programming with those of its users to create an
environment where the audience can control and even participate in their own
personal video experience. Heavy's original programming staples include "Over
the Hills," the hit parody of MTV's The Hills, "Flex and the City" the popular
spoof of Sex and the City, "Superficial Friends," "Kung Fu Jimmy Chow," and
the Webby Award-winning "The Burly Sports Show," as well as "Behind the Music
that Sucks." Heavy's original programming is available on Verizon V-Cast,
Verizon FiOS, Comcast VOD, TiVo, Sony PSP, Apple iPod and Joost. Advertisers
on the broadband network include Anheuser Busch, General Motors, Microsoft,
PepsiCo, Proctor & Gamble and Unilever.
Press Contacts:
For Heavy:
The Morris + King Company
Chris Macowski / Lane Buschel
212-561-7459 / 212-561-7454
chris.macowski@morris-king.com
lane.buschel@morris-king.com
For Sparks:
MillerCoors
Tom Ryan
414-931-3377
Ryan2.Thomas@MillerCoors.com
SOURCE Heavy.com
Copyright © 2009, PRNewswire
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Copyright © 2009, NewsBlaze,
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