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RightNow CEO Shares Eight Steps to Delivering Exceptional Customer Experiences in New Book

Eight to Great details eight straightforward steps any organization can take to create and deliver world-class customer experiences. Based on best practices of industry leaders across a range of markets, the book includes examples from organizations that have mastered the Eight to Great approach and transformed the customer experiences they offer.

"Providing an excellent customer experience can be the single best way for a company to set itself apart from competitors; it can be a critical, strategic advantage," said Greg Gianforte, CEO and founder of RightNow. "My hope and reason for writing Eight to Great is that other organizations can use the same methods to improve the experiences they provide to customers."

Eight to Great is available now. To obtain a copy, visit http://www.rightnow.com/eighttogreat.

About the Author

Greg Gianforte founded RightNow in 1997. His vision, leadership, entrepreneurial philosophy, and commitment to ethical business practices has enabled RightNow to achieve ten consecutive years of revenue growth and remarkable levels of customer loyalty and satisfaction. A serial entrepreneur, Greg built and sold four companies before starting RightNow.

In addition to Eight to Great, Greg authored Bootstrapping Your Business: Start and Grow a Successful Company with Almost No Money.

Greg also founded Bootstrap Montana, a program that creates jobs in rural communities by supporting local entrepreneurs who embrace bootstrapping. In 2003 Greg was named an Ernst & Young Entrepreneur of the Year and, in 2007, he was inducted into the CRM Hall of Fame.

About RightNow Technologies

RightNow (NASDAQ: RNOW) delivers the high-impact technology solutions and services organizations need to cost-efficiently deliver a consistently superior customer experience across their frontline service, sales and marketing touch-points. Approximately 1,900 corporations and government agencies worldwide depend on RightNow to achieve their strategic objectives and better meet the needs of those they serve. RightNow is headquartered in Bozeman, Montana. For more information, please visit RightNow Technologies (http://www.rightnow.com/technology- release.php?cex=470&source=february_08_on_demand_crm_release).

RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.

SOURCE RightNow Technologies