"Strategies to Quantify and Amplify Your RFID Business Case" to Be Presented by Rush Tracking Systems at RFID World 2008

Rush Tracking Systems (www.rushtrackingsystems.com), an industry-leading RFID business process consulting and systems integration company, today announced Toby Rush, president and CEO, will present "Strategies to Quantify and Amplify ROI for Your Business Case" at RFID World 2008 (Tues., Sept. 9, 1:00-1:50pm, Room 151, MGM Grand, Las Vegas, NV). In his presentation, Rush will discuss best practices and proven methodologies to identify, quantify and deliver results from RFID investments.

"Today, RFID allows organizations to achieve absolute control in dynamic environments by providing critical visibility to products and processes, which can impact the entire enterprise," said Rush. "To realize the full benefits associated with capital investments in RFID, organizations need to build a business case and strategy for RFID deployment that clearly identifies the benefit opportunities and network effect as RFID is deployed across the enterprise."

In Booth #524, Rush Tracking Systems will also showcase its VisiblEdge(TM) RFID lift truck solution which maximizes tracking efficiency by providing real-time operational visibility with automated control. The company will also highlight RFID Feasibility Assessments, its field proven and repeatable methodology that enables clients to clearly identify and quantify the value of RFID visibility, build a business case for RFID investment, and develop a clear strategy and roadmap for RFID deployment.

About Rush Tracking Systems

Rush Tracking Systems provides world-class RFID systems integration and business process consulting services for organizations looking to maximize the business value and performance of investments in RFID tracking technologies. The company offers unsurpassed RFID technical expertise and market-proven products from the industry's leading manufacturers.

As RFID industry veterans, Rush Tracking has the experience and integrity to recommend, build and deliver the right tracking solutions to meet clients' business needs. The company has proven expertise in industrial manufacturing, aerospace and defense, automotive, pharmaceutical, consumer packaged goods, retail, and petrochemical industries. Call (913) 227-0922 or visit www.rushtrackingsystems.com for more information.