Published:
Glam Media Announces Glam Perks-First Comprehensive Range of Media Services for Publishers
BRISBANE, Calif., andNEW YORK, Sept. 5 /PRNewswire/ -- Glam Media
(www.glammedia.com), pioneer of vertical content networks, today announced the
introduction of Glam Perks, a set of value added services for publishers,
including a deal with Splash News & Picture Agency that gives the more than
600 sites in the Glam Publisher Network access to licensed photos, at no cost
to publishers. Glam is the only network to provide publishers with
comprehensive media services to leverage publisher content, audience and
traffic.
"Glam monetizes my site with the best brand advertisers, something that
requires a level of business, operational and technical capability that would
be nearly impossible for most independent publishers to replicate themselves,"
said Stephanie Rahlfs, creator of Stiletto Jungle blog. "But the media
services are what truly set Glam apart from other advertising partnerships."
With the introduction of Glam Perks, Glam now provides publishers with a
full suite of services which go beyond representing ad inventory to include a
range of media, operational and technical services to make publishers truly
successful. Services include:
-- Content services: Rights-managed photo access through Splash News and
premium video content, from media providers, via the GlamTV platform.
-- Audience and Marketing Services: Strategic distribution of publisher
content across sites in the Glam Publisher Network via the GlamNow story box
application which appear on most Network sites, on Glam.com, in daily email
newsletters and through Glam Search.
-- Custom advertorial services: Graphic design and technical support for
premium brand advertising campaigns, including the creation of customized
website skins, implementation of logo and banner ad takeovers, editorial
support and other services to help publishers create deep brand engagement.
-- SEO optimization services: Free site and keyword optimization services
with SEO experts.
In providing access to photos from Splash News, Glam is solving a big
challenge for publishers that are seeking rights-managed and relevant photos
for their sites. Under the terms of the deal with Splash, Glam publishers have
licensed and free access, via the GumGum licensing platform, to a set number
of Splash photos per month free of charge and unlimited red carpet photos.
Splash is the leading independent entertainment news and picture agency in
America and brings the most up-to-date celebrity andHollywood images to
millions of people around the world through their distribution arrangements
with leading newspapers, magazines, and TV.
"Splash wants to support bloggers by giving them licensed access to our
photos," said Gary Morgan, CEO of Splash News. "As a content provider, Splash
continues to innovate its business model to take advantage of new
opportunities and dynamics with the rise of mid-tail sites and networks like
Glam Media."
The Glam Publisher Network launched in November 2005 with 12 initial
charter members and has grown over 5,000% to more than 600 web sites and blogs
today -- making Glam the largest vertical content network and category leader
in women today. Glam facilitates the creation, launch and building of
businesses for its hundreds of publishers by allowing them to focus on
creating original content and engaging their audiences while Glam Media
provides an "ecosystem" to increase revenue by leveraging the publishers'
digital content at premium advertising rates for advertisers worldwide.
"Glam's carefully curated network of publishers is the cornerstone of our
business and we are always grateful for their fresh and passionate editorial,"
said Julieta Alvarado, Director of Network and Community Marketing for Glam
Media. "Glam Perks further demonstrates our commitment to making our
publishers successful."
Glam Perks, launching on October 1st, and other services are available to
members of the Glam network on the Glam Insider publisher dashboard.
Glam's vertical content network features six separate channels
representing each category including: Style, Living, Entertainment, Family,
Health & Wellness. Each channel offers a distinctive blend of original
editorial, media partner content and curated content from the Glam Publisher
Network. Glam Media brings together premium media content and 640 publishers
to give advertisers a unique and diverse platform for brand engagement with
their target audiences. The company's market-leading publisher network of
600+ sites includes: Apartment Therapy; BagSnob; FashionTribes; SheFinds;
Shake Your Beauty, Stylebakery and others.
About Glam Media
The founders of Glam had an epiphany about what it would take to bring
brand advertising online-to niche and premium Web audiences. Today, Glam Media
is the fastest growing Top 20 Media Company in the U.S. With a total reach of
43 million unique monthly visitors in the U.S. and 81 million global uniques,
and is also a Top 10 Display Top Display Ad Publisher (comScore Ad Metrix).
Glam Media provides a compelling mix of owned & operated web sites including
Glam.com and the carefully curated Glam Publishing Network of more than 640
popular and influential lifestyle Web sites, blogs and magazines. Glam Media
is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures,
Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Glam
Media is headquartered inNew York City and Silicon Valley,California, with
international offices inLondon,Munich andTokyo.
SOURCE Glam Media
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
Daily News
Tags: ,ADV,PUB,MAG,ENT,MLM,CPR,PDT,CA-Glam-Media-Perks
_ _Is your favorite bookmark site missing?
Ask for it.