Published:
Partnership Announced: Dos Lunas Spirits, Official Tequila of Dolphin Stadium
EL PASO, Texas andMIAMI, Sept. 5 /PRNewswire/ -- Dos Lunas Spirits owner
and CEO Richard C. Poe II today announced a multi-year marketing partnership
making Dos Lunas Tequila the official tequila of Dolphin Stadium, home to the
Miami Dolphins and Florida Marlins.
The addition of Dos Lunas to Dolphin Stadium will enhance event-goers'
experience the moment they step into the venue. "We are excited about offering
this superb product to our guests and the experiential activation that Dos
Lunas will incorporate to our fan experience at Dolphin Stadium," said Chris
Overholt, Vice President of Marketing Partnerships and New Media for Dolphin
Stadium/Miami Dolphins. "They are a great match for our venue and for the
tropical lifestyle ofSouth Florida."
Dos Lunas provides a super-smooth taste throughout the product line and
the sleek, modern bottle design is uniquely recognizable.Florida was one of
the first states Dos Lunas chose to pursue licensing. With one of the highest
sales points, the brand has gained popularity throughout theFlorida region.
Joining forces with Dolphin Stadium was an obvious choice, said Poe: "As a
brand, Dos Lunas is fresh, innovative and proud to provide a product with
unmistakable quality. These are all qualities mutually shared between Dos
Lunas and Dolphin Stadium. We are thrilled to be associated with such a
reputable venue and we look forward to a strong, long-term partnership."
The affiliation will include strong visibility of Dos Lunas throughout the
stadium. Two premium tequila bars, located at each end of the stadium, at
concourses C and G, appropriately named The Dos Lunas Margarita Gardens, will
be built offering a selection of refreshing Dos Lunas margaritas and other Dos
Lunas cocktails. In addition to this, there will be two permanent Dos Lunas
bars on the 100 concourse level of the stadium with similar offerings. A
full-color mural featuring Dos Lunas will be prominent to any fans entering
the Dos Lunas Margarita Gardens, one of the most interactive areas of the
stadium. Sporting events will broadcast announcements for Dos Lunas Tequila
every quarter and additional signage will be evident throughout the venue. Dos
Lunas Tequila bottle service will be an additional service featured to suite
holders each season.
Dos Lunas Tequila produces a line of award-winning ultra-premium
handcrafted tequila made from 100% of the finest Blue Agave: Dos Lunas Silver
($39.99), Dos Lunas Reposado ($44.99), Dos Lunas Anejo ($49.99), and Dos Lunas
Grand Reserve ($2,500). Headquartered inEl Paso, TX, Dos Lunas Tequila is
all-natural and chemical-free. Dos Lunas is also 100% herbicide- and
pesticide-free. Available in over 21 states inthe United States andCanada,
Dos Lunas will be accessible throughout the entire U.S. by late 2009. For more
information, please visit http://www.doslunas.com or call 866.DE.AGAVE.
Contact:
Emily Thompson
Dos Lunas Spirits
emilyt@doslunas.com
915.533.2000
This release was issued through eReleases(TM). For more information,
visit http://www.ereleases.com.
SOURCE Dos Lunas Tequila
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
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Tags: ,ALC,REA,SPT,ENT,CON,TX-Dos-Lunas-Tequila
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