Published:
Oprah Winfrey, Bill Gates Companions of Choice for Day-Long Hike According to CGPR/Open Air Magazine Survey
MARBLEHEAD, Mass., Sept. 5 /PRNewswire/ -- Oprah Winfrey and Bill Gates
topped the list of who Americans would like to take on a day-long hike
according to a survey released today and co-sponsored by CGPR
(www.cgprpublicrelations.com) and Open Air Magazine, an active lifestyle
publication from USA TODAY. Adults 18 to 34 years old wanted their Blackberry
over their family pet if they were snowed in for a month. The most popular
reason for heading outdoors is for exercise, while the second most popular
reason is companionship. The survey of 1,027 adults by the International
Communications Research polling firm inMedia, Penn., looked at how Americans
like to spend their free time, and the people and things that are important in
their lives.
Additional results included:
-- When asked about playing golf, more than twice as many of those polled
would rather play with a total stranger than their boss
-- While spending a month alone in the woods, 36.4% named being rested and
recharged as more important over having a greater appreciation of family/loved
ones (24.4%), or coming away with their sanity (10.5%)
-- Running/walking shoes are the most important piece of sports equipment
(47.1%) over bicycles (24.6%) and baseball gloves (10.8%)
-- If heading out for a day-long hike, 28.3% would choose Oprah Winfrey to
be their companion over Bill Gates (22.1%) and George Clooney (15.8%)
"Outdoor activity provides a mental and physical escape from the daily
routine," said Chris Goddard, president of CGPR, a public relations firm with
a specialty in sports, leisure activities and the outdoor/winter sports
industries. "These preferences, combined with the hearty financial results the
outdoor industry reported for the last quarter (up over 9%), point to the fact
that consumers continue to turn to the outdoors for comfort when times are
tough."
Full survey results and analysis can be found in the new issue of Open Air
Magazine, available on newsstands today, September 5 or online at
openair.usatoday.com.
About CGPR
CGPR is a boutique public relations firm based inMarblehead, Mass. that
primarily works with companies in the consumer, general sports, outdoor,
winter sports, real estate, crisis communications and securities sectors. The
agency is known for its strong media relations skills, strategic planning,
event planning and execution and sponsorship support.
SOURCE CGPR
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
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