Published:
Master Lock Helps Protect iPods With Introduction of iCage(TM) Locking Skin
MILWAUKEE, Sept. 5 /PRNewswire/ -- iPods have quickly become some of the
most popular and widely used portable media devices by people of all ages,
with over 170 million sold worldwide since its introduction in 2001. Their
frequent use while people are on the go and potentially less attentive to
their surroundings have made them an easy target for would be thieves on
campuses, in urban areas, on city transportation systems, and in many other
public environments.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080905/CLF013 )
Master Lock, www.masterlock.com, the innovative industry leader in locks
and security products, recognizes the importance of the personal and financial
investment iPod users have made in their media players, and has now made
protecting these devices more convenient with the introduction of the first-
of-its-kind iCage(TM), a family of locking skins for iPod players. The iCage
includes a durable, lightweight protective skin, set-your-own 3-digit
combination lock for keyless convenience, flexible cable for lock-down
security, and three (3) invisible shrink wraps for screen and body scratch
protection. Best of all, the device remains fully functional in the new
locking skin with access to all ports for the user.
With the massive proliferation of personal digital audio players, experts
agree that the devices have contributed to increases in violent crimes. In
major urban areas likeNew York,Washington, DC,San Francisco andLos
Angeles, crime statistics compiled between 2004 and 2007 show a substantial
rise in iPod and cell phone robberies.
"So many people have made their iPod an essential part of their lives and
that means more, and often easier, opportunities for theft. The iCage(TM)
maintains the ease of use of these devices while keeping them more secure,"
said John Heppner, president and CEO of Fortune Brands Storage and Security,
which includes Master Lock. "The iCage locking skin enhances the iPod user
experience by making security possible wherever and whenever people are using
them."
The new iCage is available for the 4GB and 8GB iPod nano; and the 30GB,
60GB, 80GB or 160GB iPod classic. It has a suggested retail price of $14.99
for the nano models, and $19.99 for the classic models. For more information
about Master Lock's new iCage(TM) and other security tips to keep you and your
belongings safe, visit www.masterlockitup.com.
About Master Lock
Master Lock is the world's largest manufacturer of padlocks and related
security products providing innovative security solutions for home,
automotive, campus, power sports, bike and storage security needs for
consumers and contractors alike. Master Lock Company L.L.C. is an operating
unit of Fortune Brands, Inc., a leading consumer brand company with annual
sales exceeding $8 billion. Headquartered inDeerfield, IL, Fortune Brands
(NYSE:FO) is included in the S&P 500 Index.
iPod is a trademark of Apple Inc.
SOURCE Master Lock
Copyright © 2009, PRNewswire
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