A.C. Moore Launches New Customer Loyalty Program

A.C. Moore (NASDAQ: ACMR) announced today the launch of its new customer loyalty program, A.C. Moore Rewards. Open to all customers age 13 years or older, this free program represents an exciting opportunity for customers to gain even more benefits from shopping at A.C. oore.

"We want our customers to have the best possible shopping experience at A.C. Moore. Our rewards program gives members new opportunities to save in addition to our everyday low prices," said Joe Jeffries, Executive Vice President of Operations for A.C. Moore. "Our message is simple: You shop. We reward."

A.C. Moore Rewards is a points-based program where members receive a $10 Reward Certificate each time they reach 200 points. Points are awarded at the rate of 1 point for every $1 purchased and double points are awarded for purchases of $100 or more. The program's website: www.ACMooreRewards.com also offers members a convenient way to track their points or view special promotions and offers online.

Scott Ridgely, A.C. Moore's newly appointed Director of Loyalty Programs, said, "Our customers are passionate about everything they create with the help of A.C. Moore. We're thrilled to offer them an opportunity to be rewarded for their creativity."

Ridgely recently joined A.C. Moore as the in-house loyalty and rewards program expert, after five years of working at S&H Solutions, a leading provider of customer-based loyalty solutions.

A.C. Moore Rewards launched as a pilot in 17 retail locations, and will soon be available in over 130 stores. A.C. Moore hopes to continue to expand the program benefits in the future.

Customers who are interested in becoming an A.C. Moore Rewards member may pick up a card at any participating retail A.C. Moore location or by registering online at www.ACMooreRewards.com.

About A.C. Moore:

A.C. Moore is a specialty retailer of arts, crafts and floral merchandise for a wide range of customers. The Company currently serves customers through over 130 retail stores located in the Eastern United States from aine to Florida and nationally via its e-commerce site, www.ACMoore.com. For more information about A.C. Moore, visit their website at www.ACMoore.com.