Get a Deep Insight Into the Mobile Football Content 2008-2013: Strategies and Tactics for Engaging Supporters Through Mobile Content

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Mobile Football Content 2008-2013: Strategies And Tactics For Engaging Supporters Through Mobile Content

http://www.reportlinker.com/p091995/Mobile-Football-Content-2008-2013-Strategies-And-Tactics-For-Engaging-Supporters-Through-Mobile-Content.html

With the UEFA Euro 2008 tournament now upon us, is this really the time for football to shine as the premium source of mobile content? Football is a huge business, followed by billions of people around the world. The FIFA World Cup 2006 was watched by a cumulative audience of 5.9 billion viewers in 200 different countries. With the European Union announcing in March 2008 that the UEFA Euro 2008 tournament would be a showcase for the mobile TV standard DVB-H, now is the time to kick-off your plans for making the most from soccer-related content. Football clubs, leagues and organisations are all seeking new methods of obtaining revenue, and mobile content is definitely a way to capitalise on that. But what are the best strategies?

The latest edition of visiongain's reports to look into the subject of football as mobile content, Mobile Football Content 2008-2013: Strategies and tactics for engaging supporters through mobile content, investigates the strategies of leading teams in the field and how they are trying to generate additional revenues from subscribers through the mobile channel.

Football fans are keen to follow their chosen club or national side as closely as possible, purchasing a range of services and products to show their allegiance. Consequently mobile products and services can play an integral part. Many fans are unable to observe their favourite team as much as they would like to due to geographical or financial reasons. Mobile services therefore allow fans to keep up-to-date with the team, league or competition of their choosing. In parts of Asia for example, mobile phones are more commonplace than televisions and computers, thus it is more fruitful for organisations to provide football services through mobile. In the battle to increase global and local supporter and customer bases the mobile channel will play a key part. You need to make sure that you are using it to its greatest effect. This report will detail successful strategies for this.

This latest report provides valuable information for operators, content distributors and manufacturers as well as clubs, leagues and associations. Can you afford to let rival clubs or operators gain an advantage over you, by not taking action? Order this report today to avoid getting left behind or losing out on revenue.

Also, organisations involved in other sports should read this report, to see what lessons can be taken from football's example. How can your sport adopt a similar model to that of football? How can your sport compete with football's global audience?

Reading this report will provide you with the following information:

- What services are available in mobile football? Which are the most profitable?

- Who are the main players in mobile football?

- What mobile services and strategies do the large clubs and brands have available?

- How can smaller clubs and brands compete with the larger ones?

- How does football compare to other sports on mobile? Can football learn any lessons or vice versa?

- At what point does a mobile offering make sense?

Who needs to buy this report?

- Football clubs

- Football leagues and organisations

- Mobile operators

- Manufacturers

- Content providers

- Content distributors

- Broadcasters

Please Note: Reports are sold based on the user licenses indicated. The Publisher delivers the report in Flash format via the publisher website, allowing viewing and printing capabilities only. Within one to two business days after placing the order, the Publisher will email the client with information on accessing their purchase. Prior to initiating fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.

1. Introduction

Chart 1.1: Seasons 1996/97 and 2006/07 Comparison
Chart 1.2: Deloitte Football Money League Top 10 Teams 2006/2007 Season
1.1 Broadcasting
Table 1.1: Football Top 5 Country Broadcasting Deals
1.2 Success of World Cup 2006?
1.3 Sport Attracts Worldwide Audiences
Table 1.2: Recent Sport Events Audiences
1.4 Focus of the Report

2. Types of Mobile Content
2.1 SMS Text Alerts
Chart 2.1: SMS Usage in the UK, 1999-2013
2.2 SMS Ticket Alerts
2.3 MMS
2.4 Video Highlights
Chart 2.2: World Video Phone Usage, 2008-2013
2.5 Mobile TV
2.6 Ringtones
2.7 WAP Sites
2.8 Commentary
Figure 2.1: Premierscores Services
Figure 2.2: Premierscores Match Commentary 1 Figure 2.3: Premierscores
            Match Commentary 2
2.9 Radio
2.10 Games
2.11 Animation
2.12 Wallpapers
2.13 Screensavers
2.14 Betting
2.15 Football Services Overview

3. Markets Around the World
Table 3.1: Worldwide Traffic to Football Sites by Unique Visitors
           (000s): March 2007
Table 3.2: Attendances in Different Leagues
3.1 English Premier League
Figure 3.1: Where England's Big Four Teams Spent Pre Season 2007
Chart 3.1: English Football Clubs in the Deloitte Football Money League
           Top 20, 2008
3.1.1 Sky
Table 3.3: Top 10, Premier League Prize Money Earners, 2006/07
3.1.2 24-7 Football
Table 3.4: Summary of Sky 24-7 Football
3.2 Spanish La Liga
Chart 3.2: Spanish Football Clubs in the Deloitte Football Money League
           Top 20, 2008
3.2.1 Marca
3.2.2 The Spanish LFP
3.2.3 Mobile Experiment
Chart 3.3: Steaua Bucharest v Sevilla Viewing Figures
3.3 Italian Serie A
Chart 3.4: Italian Football Clubs in the Deloitte Football Money League
           Top 20, 2008
3.3.1 The Significance of Broadcasting
3.3.2 Juventus
Table 3.4: Italian Team Revenue Breakdown
3.3.3 Mobile TV
Table 3.5: Teams covered by 3 Italia
3.3.4 Mobile TV Evolution
3.3.5 Mobile and Stay Away Fans
3.4 German Bundesliga
Chart 3.5: German Football Clubs in the Deloitte Football Money League
           Top 20, 2008
3.5 UEFA Euro 2008
Table 3.6: Countries that are making plans to launch DVB-H
3.6 Other Markets
3.6.1 China
Table 3.7: Sohu.com Premiership Rights Teams
3.6.2 Japan
3.6.3 North America
3.6.3.1 Verizon
3.6.4 Central and Eastern Europe
Table 3.8: AMI Agency Territories Covered
3.6.5 Australia
3.6.7 Latin America
3.7 Football Markets Overview
Table 3.9: Countries hampered by UEFA Article 48.

4. Action Taken by Clubs and Organisations
4.1 Manchester United
Table 4.1: MU Mobile Match and News Alert Services
4.1.1 Jump Games
Table 4.2: Networks who offer Jump Games Services
Figure 4.1: Manchester United Word IT
4.2 Chelsea FC
4.3 FC Barcelona and Real Madrid
4.4 Arsenal FC
4.4.1 O2
4.4.2 LG
Figure 4.2: LG being advertised at the Emirates Stadium
4.5 LED Advertising
4.6 Football Club Advertising
Table 4.3: Mobile Sponsors in Football
4.7 AnimationFC
Table 4.4: Features of Bango Target
Figure 4.3: Screenshot of an AnimationFC Character
4.8 Premier Icons
Table 4.5: Football Teams working with Premier Icons
4.9 Perform Group
Table 4.6: Omnisport.tv Details
4.10 Bright AI
Table 4.7: Bright AI Clients
Figure 4.4: Screenshots of Arsenal FC Bright AI Content
4.10.1 Boximo
Figure 4.5: Screenshots of Tottenham Hotspur Uncovered Game
4.10.2 Tottenham Hotspur FC Case Study
4.11 Individual Clubs and Organisations Overview

5. Operators and Distributors
5.1 Orange
5.1.1 Orange in the UK
5.1.1.1 Setanta
5.1.1.2 Frank TV
5.1.2 Orange in France
5.2 T-Mobile
5.2.1 Kicker and Danger
5.3 TeliaSonera
5.4 Vodafone
5.4.1 Vodafone and the Champions League
5.4.2 Vodafone Germany
5.4.2.1 Ikivo
Figure 5.1: Vodafone Bundesliga Player
5.5 Infomedia Services
5.6 Ericsson
5.7 Sony Ericsson
5.8 Kentaro
Table 5.1: Teams and Organisations covered by Kentaro
5.9 Genara Mobile
Table 5.2: Genara Mobile Customers
5.10 Nimbus
Table 5.3: Countries covered by Nimbus English Premier League Deal
5.11 PA Sports
Table 5.4: Companies working with PA Sports
5.11.1 PA SportEV
5.12 TWI
Table 5.5: Sports Clubs, Associations and Individuals helped by TWI
           Services
5.12.1 TWI and O2
5.12.2 TWI and Nokia
5.13 Other Sports and Brands on Mobile
5.13.1 Sport on Mobile in the US
5.13.2 adidas
Table 5.6: Countries served by adidas Mobile Portal
5.13.2.1 adidas and Samsung v Nike and iPod
Figure 5.2: Samsung F110 Phone
5.14 Operators and Distributors Overview

6. Future of Football and Mobiles
6.1 Bluepod Media
Table 6.1: Bluepod Media Service Usage
6.2 Ticketless Entrance
Figure 6.1: Nokia 6131 with O2 Wallet
6.2.1 Roda JC
6.2.2 Manchester City
6.2.3 Philips Arena
Table 6.2: Philips Arena Trial Company
6.2.4 NFC Overview
6.3 Football in Supermarkets
6.4 Mobile Tickets
Figure 6.2: Online Ticket Purchasing
6.5 Branded Handsets
6.5.1 Gheorghe Hagi
Figure 6.3: Gheorghe Hagi Branded Handset
6.5.2 Other Players?
6.5.3 Club Branded Handset
Figure 6.4: LG Prada Phone
Figure 6.5: Porsche Design Handset
6.6 Future of Football and Mobiles Overview

7. Conclusions and Recommendations
7.1 Significant Sports Events
7.2 When to Enter?
7.2 Recommendations
7.2.1 For Clubs
7.2.2 For Operators
7.2.3 For Manufacturers
7.2.4 For Distributors

ore Details

Companies Listed

3
32Red
AC Milan
adidas
AEG.P
AEK Athens
Alcatel-Lucent
AMI Agency
AnimationFC
Apple
Arsenal FC
AS Roma
ASDA
Aston Villa FC
Atletico Madrid CF
Atlanta Hawks
Atlanta Spirit
Atlanta Thrashers
Bango
Barclaycard
Bayern Munich
BBC
Bell Canada
Benq Siemens
Betdevil.com
Birmingham City FC
Bluepod Media
Bolton Wanderers FC
Bright AI
BSkyB
BT
Canal 13
Canal Plus
Cartoon Network
Chase
Chelsea FC
Cineworld
Cingular
Coca-Cola
Dada Mobile
Danger Inc
Deloitte
Dennis Publishing
Derby County
Dialog Telecom
Digital+
Dynetic
EA Mobile
English Conference Blue Square Premier
Ericsson
ESPN
Eurosport
Falkirk FC
FC Barcelona
FC Basel
FIFA
Fox Soccer
French LFP
Fulham FC
Genera Mobile
Genoa
German Bundesliga
Glasgow Celtic
Glasgow Rangers
Globosat
Glu Mobile
GolTV
Grasshoppers Zurich
Hamburger SV
Heart of Midlothian FC
Hibernian FC
Hobbygames
Ikivo
Infomedia Services
Inform Group
Internazionale
ITV
Jump Games
Juventus
Kentaro
Kicker
KPN
La Sexta
Ladbrokes
Lazio
LG
Liverpool FC
Livorno
1
acrospace
anchester City FC
anchester United FC
arca
ediaset
ediset
LS
oto GP
otorola
ovistar
P and Silva
SN
TN
Napoli
NBA
Neuf
Newcastle United FC
NFL
NHL
Nike
Nimbus
Nintendo Europe
Nokia
NTT DoCoMo
NXP
O2
Olympique Lyonnais
Olympique Marseille
Optimus
Orange
PA Group
PA SportEV
Panathinaikos
Paris St Germain
Perform Group
Phoneytunes
Porsche Design
Portsmouth FC
Prada
Premier Goals Ltd
Premier Icons Ltd
Premiere AG
Premierscores.com
Premium TV
RAI
Reading FC
Real Madrid CF
Reliance Entertainment
Roda JC
RTVV
Sagem
Samsung
Samsung Mobile
Schalke 04
Setanta
Sevilla
Showcase
Sky Italia
Sogecable
Sohu.com
Sony Ericsson
Sony Interactive
Southampton FC
St Mirren FC
Stan James
StarHub
Steaua Bucharest
TeamTalk
Tele2
Telefonica
Telemadrid
Telenor
Telia
TeliaSonera
Telstra
TIM
T-Mobile
Torino
Tottenham Hotspur FC
Turner Broadcasting
TWI
UEFA
Valencia CF
Verizon
Virgin Mobile
Visa
VIVOtech
Vodafone
Vue
Warner Music
Werder Bremen
West Ham United FC
Wigan Athletic FC
William Hill
Wind
WinTV
Wolverhampton Wanderers FC
Xiam Technologies
Yahoo

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Mobile Football Content 2008-2013: Strategies And Tactics For Engaging Supporters Through Mobile Content

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