Dale Jarrett Racing Adventure Posts 138% Increase in August Online Sales

Tim Shannon, President and CEO commented, "Our business continues to be very strong, with online sales gaining momentum every month since inception. In the month of August, www.RacingAdventure.com tallied over 15,000 unique visits (+67% over Aug 2007), and over 1,100,000 hits (+113% over Aug 2007). We book online sales as revenue on the day the client races, so we look forward to these record online sales translating into increased revenues in the coming months."

About Dale Jarrett Racing Adventure:

The Dale Jarrett Racing Adventure provides lifetime experiences with all of the drama, thrills and excitement of driving your own authentic NASCAR Nextel Cup racecar on a nationally renowned Superspeedway. We call it Full Throttle Living. The company provides various dates during the year at NASCAR tracks across the country offering customers the option of purchasing packages ranging from a 3-lap ride to an 80-lap adventure weekend. Participants can achieve speeds of up to 165 mph at the Superspeedways and are allowed to pass and draft with other students. In order to reach these speeds safely an instructional session is provided to acquaint the student with the racecar, safety precautions and the proper groove of the racetrack. DJRT was founded in 1998 and its shareholders include NASCAR Champions Dale and Ned Jarrett, as well as Dale's brother Glenn, Dale's son Jason, NASCAR driver Joe Nemechek and Green Bay Packers quarterback Brett Favre. Additional information is available by visiting http://www.RacingAdventure.com .

This press release contains forward-looking statements that involve risks and uncertainties. The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. When used in this press release, the words "plan," "target," "anticipate," "believe," "estimate," "intend" and "expect" and similar expressions are intended to identify such forward-looking statements. Such forward-looking statements include without limitation, the statements regarding Dale Jarrett Racing Adventure's strategy, future plans for operation, future expenses and costs, future liquidity and capital resources and estimates of revenue. All forward-looking statements in this press release are based upon information available to Dale Jarrett Racing Adventure on the date of this press release and the company assumes no obligation to update any such forward-looking statements. Forward-looking statements involve a number of risks and uncertainties and there can be no assurance that such statements will prove to be accurate. The Company's actual results could differ materially from those discussed in this press release.

    CONTACTS:  Investor Voices, LLC
               Ian Cassel
               Investor Relations
               717-626-3991
               http://www.InvestorVoices.com

SOURCE Dale Jarrett Racing Adventure, Inc.

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