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The Next Generation in Rx Lens Design Is Here: New MauiPassport

For both single vision and progressive prescriptions, the MauiPassport lenses are simple to order and easy to fit. Further, the ingenious digital surfacing technology used to create each lens assures practitioners of new levels of patient satisfaction.

The industry-leading, innovative, back-surface lens design -- created in conjunction with Shamir Optical Industry Ltd., the world's preeminent developer of advanced lens software -- compensates for wrap-induced distortion and provides perfect edge-to-edge clarity.

MauiPassport lenses, crafted with precision digital surfacing equipment, incorporate Maui Jim's patented glare protection and color enhancement of PolarizedPlus2 technology.

"Our new lenses are designed specifically for our frames, base curves and materials," said Maui Jim Vice President of Marketing, Chris Abbruzzese. "Factors such as pantascopic tilt, panoramic tilt and vertex distance are taken into account, resulting in lenses that optimize the performance of each individual prescription. With our latest technological breakthrough, we've not only eliminated the mold process but created concrete benefits for both patients and practitioners alike."

According to Abbruzzese, the new Maui Jim digital surfacing process is accurate to within 1/100th of a diopter. "By placing the aspheric design and patient Rx on the back surface of the lens, the optics are moved closer to the eye, opening up the field of view," he said. "Each individual prescription stays true at every point."

MauiPassport lenses are available for polycarbonate and Maui Evolution 1.6, in single vision and progressive, for a greater Maui Jim frame selection than ever, which means new opportunities to offer these in-demand, high- performance frames for men and women.

Practitioners order the new Maui Jim lenses as in the past. No additional information is required -- the company's proprietary software incorporates all the calculations needed for a perfect prescription. For further information on MauiPassport, contact 888-Maui Jim, visit the company online, at http://www.mauijim.com, or contact your Maui Jim sales representative.

ABOUT MAUI JIM SUNGLASSES

Maui Jim began as a small company selling sunglasses onMaui, Hawaii, back in the early 1980s. As local demand grew for sunglasses that provided advanced protection from the severe glare and UV rays of the Hawaiian sun -- without distorting the beautiful colors of the Island, the company developed proprietary technology -- PolarizedPlus, which was later patented.

Today, the company sells more than 75 styles and 200 SKUs and is the fastest growing polarized sunglass maker in the world.

Editor's Note: to arrange an interview, contact Martin Kleinman, 718/398- 4009, mkleinman@nyc.rr.com, or Dawn Klimaszewski, 309/683-1931, dklimaszewski@mauijim.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE Maui Jim