Published:
Harold's Stores, Inc. Expands Style Points Loyalty Program
DALLAS, Sept. 3 /PRNewswire-FirstCall/ -- Harold's Stores, Inc.
(Pink Sheets: HRLS) announces the expansion of its popular "Style Points"
loyalty rewards program. As of August 31, 2008 all Harold's customers, not
just those who hold the company's proprietary credit card, can now earn Style
Points on 100% of their purchases with the venerable retailer. Additionally,
rewards can now be earned regardless of which tender type is used. In the
past, this benefit and inclusion into the rewards program has been reserved
exclusively for purchases made using the Harold's Wardrobe Card. Customers
will continue to receive a $25 reward for every 500 Style Points earned. This
would allow a customer to use any credit card, one with airline rewards for
example, and also have the same purchase rewarded by Harold's.
Additionally, customers that provide their email address earn a "free" $10
reward, which is sent via email as a thank you for joining the program. "We're
thrilled to be able to reward each and every customer who makes a purchase
with us. We see the expansion of the Style Points program as another step in
increasing the value we provide to our customers," said Ron Staffieri, Chief
Executive Officer. He continued, "We're also looking forward to expanding our
loyal customer base."
Other changes to the program include distributing rewards via email
instead of the mail, which will ultimately allow customers to receive and
redeem their rewards more quickly. Seasonal and double Style Points
opportunities will still allow valued customers to earn rewards faster during
certain times of the year.
This expansion will serve as a prelude to a website that will allow
customers to check their points balance, monitor their rewards, and redeem
them online.
Headquartered inDallas, Texas, Harold's Stores, Inc. currently operates
41 upscale ladies' and men's specialty stores and 2 outlets in 19 states, and
an online store, http://www.harolds.com. The Company is also celebrating its
60th year in business. The original store opened inNorman, OK in 1948. The
Company'sHouston locations are known as "Harold Powell."
SOURCE Harold's Stores, Inc.
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
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