Amplify Sports and Entertainment Retained by US Speedskating for Sponsorship Sales and Marketing Partnership

Amplify will serve as US Speedskating's sales hub, helping to strengthen their relationship with existing sponsors and build new partnerships with leading companies. Amplify will also elevate visibility of its teams and the sport and spearhead efforts to showcase the organization around the 2010 Olympic Winter Games.

"We are delighted to be working with true professionals in the sports sponsorship marketplace to assist US Speedskating in achieving its goals in sports development which will lead to athlete success," said Bob Crowley, Executive Director of US Speedskating.

"US Speedskating has been one of the crown jewels of the Winter Olympic Games, showcasing prominent American athletes like Eric Heiden, Bonnie Blair, Dan Jansen, Derek Parra, Jennifer Rodriguez and most recently Apolo Anton Ohno," said Michael A. Neuman, President of Amplify Sports and Entertainment. "Amplify is excited to work with one of the most iconic properties in the American Olympic tradition. Partnering with US Speedskating aligns companies with the attributes and goodwill of speed, precision and the highest level of achievement."

Amplify Sports and Entertainment's Properties division will lead the relationship with theUtah-based organization. Additionally, Amplify will utilize its proprietary measurement tools to help US Speedskating partners maximize their ROI.

About US Speedskating

US Speedskating is a nonprofit organization recognized by the United States Olympic Committee and the International Skating Union as the governing body for the sport of Speedskating inthe United States. Its mission is to be one of the premier speedskating organizations in the world through excellence in leadership, development and performance. To date US Speedskating has won 75 Olympic medals, making it the most successful winter sport in the US. In addition to their elite program, US Speedskating is responsible for the grassroots development of speedskating. The Association supports athlete development camps as well as coaching and officiating training across the country. For additional information about US Speedskating please contact Kori Novak, Director, PR & Media at (801) 417-5360 or media@usspeedskating.org

About Amplify Sports and Entertainment, LLC

Amplify Sports and Entertainment, LLC specializes in maximizing clients' investments in sports, lifestyle and entertainment sponsorship. Through strategic insight, Amplify builds brands by customizing compelling, relevant and memorable marketing programs that drive sales by establishing a deeper, more emotional bond with target consumers. Proprietary tools, the Sponsorship Snapshot(TM) and the Sponsorship Amplifier(TM), offer the industry the most comprehensive resources for evaluating return on sponsorship marketing investments. Clients include: ABSOLUT(R) VODKA, Allergan, Inc., BOTOX(R), Cruzan(R) Rum, Ford Models, Gardenburger, ING Direct, Level(TM) Vodka, Inc., Juvederm(TM), National Grid, Nikon, Inc., Pepsi Bottling Group, SportsNet New York (SNY), Strike Ten Entertainment, USA Field Hockey and XanGo, LLC. For more information on Amplify Sports and Entertainment, LLC visit www.ampfirm.com. Contact Allyn Michalek, VP Properties at (646) 351-8110 or amichalek@ampfirm.com.

SOURCE MWW Group

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