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Bank of America Huddles New England Patriots Fans and Challenges Them to Now Prove It

(Photo: http://www.newscom.com/cgi-bin/prnh/20080903/CLW123 )

The Now Prove It challenge, taking place in the hometowns of the Carolina Panthers(R), Dallas Cowboys(R), New England Patriots(R) and Washington Redskins(R), will test the limits of fans' loyalty in each of these four markets as they attempt to outlast fellow competitors by maintaining contact to a giant 20-foot inflatable team jersey. The last fan standing will be honored as their team's most dedicated supporter and win a pair of tickets to every 2008 Patriots regular season home game.

"Bank of America is proud to support the dedication of Patriots fans by rewarding them for demonstrating their passion," said Bob Gallery, president, Bank of America Massachusetts. "By participating in the Now Prove It challenge, fans have the opportunity to prove their team loyalty in a very unique way. And everyone has the ability to prove their passion for the team each and every time they use their Patriots banking products."

The program supports Bank of America's suite of exclusive My Expression(TM) NFL Banking products which include check cards, checks and credit cards that bear the Patriots, Panthers, Redskins and Cowboys logos. As the Official Bank of the NFL, Bank of America provides NFL-themed personal banking products nationwide, including credit cards with the logos of each of the 32 NFL teams, allowing NFL fans and Bank of America customers the opportunity to support their favorite team everyday.

"We have the greatest fans in sports," said Murray Kohl, Vice President of Sales for the New England Patriots. "I am happy to team with Bank of America to introduce a unique contest that will give them another fun way to express their Patriots pride and an opportunity to attend every Patriots home game in 2008. I am sure the contest will draw some terrific competition and the winner will be a deserving recipient of the reward."

In 2007, Bank of America became the first-ever Official Bank of the National Football League(R). Under this historic agreement, Bank of America has the exclusive rights in the banking services category to use the NFL shield logo and other NFL-licensed marks, such as the Super Bowl. Bank of America is also the Official Bank of the Carolina Panthers, Dallas Cowboys, New England Patriots and Washington Redskins.

For more information about the Now Prove It challenge, visit http://www.bankofamerica.com/patriots.

NFL Banking Products

My Expression(TM) NFL Banking is an exclusive set of personal banking products from Bank of America including NFL-and team-branded check cards, checks and credit cards that reward fans with every purchase. With NFL Banking from Bank of America, fans can show their passion for their favorite NFL team or for NFL football any time they use their check card, credit card or write a check. For more information on Bank of America NFL Banking products go to http://www.bankofamerica.com.

Bank of America

Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience inthe United States, serving more than 59 million consumer and small business relationships with more than 6,100 retail banking offices, more than 18,500 ATMs and award-winning online banking with more than 25 million active users. Bank of America offers industry leading support to more than 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients in more than 150 countries and has relationships with 99 percent of the U.S. Fortune 500 companies and 83 percent of the Fortune Global 500. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange. Bank of America N.A. Member FDIC.

                         http://www.bankofamerica.com

SOURCE Bank of America