Published: September 03, 2008
Manduka, the Leader in High Performance Yoga Mats, Launches Manduka PRO(TM) Line With First Ever Lifetime Guarantee
LOS ANGELES, Sept. 3 /PRNewswire/ -- Manduka, the world's leader in high
performance yoga gear, announced today the launch of the Manduka PRO(TM) line
of yoga mats. These sustainable, zero-waste yoga mats are the latest
innovation in Manduka's ten-year history designing the yoga community's
favorite mats. Manufactured using a certified emissions-free process, the new
BlackMatPRO(TM) and PROlite(TM) are the first ever to be guaranteed to last a
lifetime, supporting Manduka's commitment to eco-responsibility and reducing
consumption.
The BlackMatPRO, an enhanced iteration of Manduka's renowned Black
Mat(TM), offers superior non-slip fabric finish and unparalleled
cushioning -- a simple, elegant mat unlike any other on the market. Designed
for yoga enthusiasts and those that value quality and sustainability, the
BlackMatPRO is celebrated as the gold standard yoga mat.
The revamped PROlite, formerly known as the PurpleLite Travel Mat(TM), is
the lighter-weight counterpart to the BlackMatPRO. With the same unsurpassed
quality and design, it is versatile and travel friendly -- optimal for yoga
practitioners on the go. The PROlite is now available in five
passion-inspiring colors: the original Purple, Pacific (blue), Pinot (red),
Apricot (orange), Olive (green).
"Introducing the lifetime guarantee came out of our belief in the quality
and sustainability of this yoga mat line," said Sky Meltzer, CEO, at Manduka.
"Manduka is committed to creating a better future -- our zero-waste and
emissions free yoga mats are designed to last a lifetime."
In addition to its fair labor production standards, these mats are created
in an Oeko-Tex certified emissions-free process and do not contain harmful
substances.
Manduka PRO is being launched on the heels of Manduka's eKO(TM) line of
biodegradable yoga mats. Engineered from non-Amazon harvested tree rubber,
eKO mats decompose completely at the end of their useful lives and are free of
the toxic foaming agents and plasticizers commonly found in other eco-branded
yoga products.
About Manduka
Founded in 1997 by architect turned yogi Peter Sterios, Manduka was built
on the simple idea that a better yoga mat can make a world of difference.
Manduka strives to support and enrich the yoga community by providing premium
quality mats and products while respecting employees, customers, materials,
and the environment. Created for and by yoga enthusiasts, Manduka's technical
and purpose-driven product designs meet and often exceed the distinct needs of
all practitioners. Today Manduka's products, which include yoga mats, towels,
yoga straps, water bottles, and bags, are sold in more than 35 countries
around the world. Not only focusing on superior design, Manduka also promotes
their ethos of quality, thoughtfulness and sustainability in all realms of
their business.
SOURCE Manduka
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