Published:
George Foreman(R) Day at the 2008 US Open
MIRAMAR, Fla., Sept. 3 /PRNewswire/ -- The George Foreman(R) division of
Applica Consumer Products, Inc., the company behind the popular web-based
weight-loss reality show "Knock Out the Fat," will be taping part of an
upcoming webisode at the US Open on September 4th, George Foreman(R) Day at
the tournament. The taping, focused on "The Knock Out the Fat Cook-off
Challenge," was made possible through the company's sponsorship of the US Open
and will feature tennis great Monica Seles as a guest judge.
The special webisode will air on September 5th and will "serve" up great
tasting healthy meals cooked on the new George Foreman(R) G-broil(TM) grill.
To celebrate the occasion, four fans at the US Open that day will be able to
win a new G-broil(TM) grill.
The four contestants from the web series have lost a total of 55 pounds
during the two months of competition and are vying to lose the most weight in
six-months for the Grand Prize of a trip for two to a luxury spa overseas. For
the challenge, the contestants will be asked to cook a unique, healthy and
tasty meal they developed in the past months from their experiences using the
G-broil(TM) grill. Their grilling creations will be judged by Seles on taste,
fitness expert and show host Michael Feigin on healthy approach, and Evanghela
Hidalgo, President and General Manager of the Americas Division of Applica
Consumer Products, Inc. on how the unique technology of the G-broil(TM) was
used.
"We are excited to host this challenge and special episode of 'Knock Out
the Fat' at the US Open," said Evanghela Hildago. "Eating healthy, along with
exercise like tennis, is important when trying to maintain a healthy
lifestyle. The George Foreman(R) G-broil(TM) grill is a great way to cook a
tasty, healthy, convenient meal and to help reduce fat from your food."
The "Knock Out the Fat" monthly Web show (www.KnockOuttheFat.com) consists
of host and expert commentary, home footage, online blogs and video diaries of
the contenders' experiences. Viewers can interact with contenders by
commenting on their blog postings, rating and uploading recipes, and
submitting videos that share their own grilling tips and healthy eating and
dieting advice.
Meet the Contenders
The following four contenders are eager to make healthful changes in their
lifestyle:
-- Caprice Corona, 33, 275 pounds, is an opera singer and stay-at-home mom
inNew York, NY ready to get back to her pre-pregnancy weight for auditions.
-- Troy Goodwin, 22, 259 pounds, is a paralegal inBoston, MA, who also
helps promote the Boston Celtics basketball team as part of the Green Team.
Goodwin is looking to lose the weight he has put on since his knee-injury
playing Division II basketball with Southern New Hampshire University.
-- Derek Walker, 40, 266 pounds, is a flight attendant and former
entertainer living inNew Jersey. Walker would like to lose 50 pounds to feel
healthier.
-- Yannick Yasmine, 28,195 pounds, is a residence hall director and
adjunct professor for William Patterson University inWayne, NJ. Yasmine is
aspiring to reach her goal weight in time for her 10-year high school reunion.
About Applica
Based inMiramar, Florida, Applica and its affiliates are leading
marketers and distributors of a broad range of branded small household
appliances. Applica markets and distributes small kitchen and home appliances,
pet and pest products, and personal care products. Applica has a broad
portfolio of well recognized brand names, including Black & Decker(R), George
Foreman(R), Russell Hobbs(R), Toastmaster(R), LitterMaid(R), and
Farberware(R). Applica's customers include mass merchandisers, specialty
retailers and appliance distributors. Applica, with its line of Black &
Decker(R), Farberware(R) and George Foreman(R) branded products, holds a No. 1
market position in several product categories, including toaster ovens,
percolators, contact grills and irons.
SOURCE Applica Consumer Products, Inc.
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