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Camiant Teams With Addressable Advertising Leader Visible World

Technology Partnership Yields Maximum Bandwidth Efficiency to Support Increased Deployment of Emerging Video and Addressable Advertising Applications on TV

Camiant, Inc., the leading provider of policy control and application assurance technology to service providers worldwide, announces a technology partnership with Visible World, the leading end-to-end solutions provider for addressable and targeted video advertising. This partnership is designed to enable cable operators to significantly ease their deployment of emerging video and addressable advertising applications through the efficient use of cable bandwidth.

According to Datamonitor's "The Advanced TV Advertising Market, 2008" report, addressable advertising does not involve immense capital expenditure. However, it does use additional bandwidth, and considering the limitations of the resource in cable and IPTV systems, outlining an effective return on bandwidth (ROB) is a key priority for operators.

Visible World's technology and services enable advertisers to actively and easily target, tailor, distribute and monitor video advertising. Camiant's award-winning Universal Edge Resource Manager (UERM)* solution coupled with Visible World's revolutionary intelliSpot® Connect services empower cable operators to maximize bandwidth efficiency across multiple services including video on demand (VOD), switched digital video (SDV) and addressable advertising and video-delivered web content through the sharing of QAM (quadrature amplitude modulation) RF resources.

"Integration with Camiant's UERM solution lubricates Visible World's deployment of addressable advertising as the company expands its ad targeting technology into emerging areas such as switched digital video, personal video recorders (PVRs), video on demand (VOD), online video and IPTV," said Gerrit Niemeijer, Chief Technology Officer, Visible World. "This partnership illustrates our commitment to offering end-to-end solutions to our media partners from cable operators to national broadcast networks. As demand for targeted advertising rises, we're delighted to meet that challenge by implementing bandwidth efficiencies that enable more inventory to be distributed with greater levels of targeted granularity."

"MSOs have been challenged by the difficulties associated with running multiple video applications because of bandwidth constraints," said Randy Fuller, Camiant, Inc. "By integrating Camiant's solution with Visible World's addressable advertising system, cable operators will not only be able to better manage advanced video applications but easily allocate resources to allow programmers and advertisers to synchronize assorted commercials in both broadband video and television network content. oreover, Visible World's addressable advertising application can efficiently co-exist with other application using video bandwidth, such as VOD, SDV, and others."

About Camiant

Camiant's policy control solution empowers broadband service providers to open their networks and deliver a significantly higher quality of service to subscribers by guaranteeing superior performance of rich, high-bandwidth services such as video, streaming media, online games and commercial services. Leveraging its deep expertise in policy management and application assurance, Camiant seamlessly enables broadband service providers to deliver high performing user experiences as new, innovative multimedia services continue to enter the market with increasing unpredictability.

Camiant's market-leading policy control software platform is the solution of choice for service providers who want to reduce OPEX and CAPEX, increase ARPU and reduce churn by improving the user experience. By delivering predictable performance of new multimedia applications, Camiant has become the trusted source for delivering policy control and application assurance to service providers globally. For more information, visit http://www.camiant.com

About Visible World

Visible World, the creator of the Emmy award-winning intelliSpot(TM) video advertising solution, enables television advertising to be efficiently customized, effectively targeted, and responsive to changing audience and business situations. Today, Visible World helps over 150 national advertisers reach consumers in ~100 million U.S. television households and across more than 1,500 major websites with intelliSpot campaigns. intelliSpot campaigns increase relevance and engagement by making real-time changes to offers, products, and creative context based on geography, programming, inventory levels, time of day, weather, and other data-driven conditions.

The intelliSpot video advertising solution includes: 1) intelliSpot Connect, an addressable platform for multi-channel video distribution, including household addressable television, 2) intelliSpot Video, a rules-driven customization and versioning engine for video, audio, voice-over, graphics, and animation, 3) intelliSpot Insight, unique measurement and optimization services, and 4) intelliSpot Dashboard, a web-based interface to control message targeting, customization, and workflow.

All trademarks, trade names, service marks and logos referenced herein belong to their respective companies.

*Partial funding for the development of Camiant's award-winning Universal Edge Resource Management solution has been provided by BIRD, the Israel-U.S. Bi-national Industrial Research and Development Foundation.