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Seventy-Two Percent of Consumers Have Increased Coupon Usage in the Past Six Months, According to Prospectiv Survey

Seventy-Five Percent Polled Say State of the Economy Has Driven More Coupon Usage

Eighty-One Percent Are Most Interested in Grocery Product Coupons

An August 2008 consumer poll conducted by Prospectiv (http://www.prospectiv.com) reveals that despite the recent decline in energy prices consumers are still concerned about the economy and are increasing their use of coupons -- especially for savings on everyday grocery products.

According to Prospectiv's 2008 Consumer Coupon Poll, 72 percent surveyed say they are using more coupons to make their money go further than they did six months ago (since March 2008). The majority polled (75 percent) said that economic concerns are their main reason for using more coupons. Eighty-one percent said they are most interested in coupons for grocery items (food and household products).

Prospectiv, a provider of online customer acquisition solutions to leading consumer brands, is the owner of the online properties Eversave.com (http://www.eversave.com), and Healthier.com (http://www.healthier.com), and operates a lead generation platform used by publishers across the Web.

Coupon Clipping Trends Revealed

With coupon fever so high, where are consumers seeking and finding coupons for savings on their preferred brands and products? When asked about the primary coupon resources they currently use, Prospectiv's Consumer Preference Index (CPI) poll findings indicate the following:

     Newspapers/magazines                                               51%
     Circulars/inserts                                                  19%
     Websites                                                           15%
     Direct mail                                                         7%
     Email offers/newsletters                                            6%
     Online banner ads                                                   2%

How would consumers like to receive coupons in the future?

     Direct mail                                                        39%
     Email offers/newsletters                                           26%
     Websites                                                           16%
     Newspapers/magazines                                               14%
     Circulars/inserts                                                   9%
     Online banner ads                                                   2%

Regarding current preferences for print versus online coupons, Prospectiv's poll revealed the following:

     Print and online coupons are equally convenient                    47%
     Print coupons are more convenient                                  45%
     Online coupons are more convenient                                  9%

When asked if they could receive online coupons tailored to their interests and favorite products, 80 percent of consumers polled said they'd be likely to increase their use of online coupons.

     Very likely to increase usage of  online coupons                   56%
     Likely to increase coupon usage                                    24%
     Frequency of online coupon usage would not change                  20%

"Coupons have always been a great way for consumer packaged goods and retail marketers to entice people into stores to make purchases, and now with online coupon offers and promotions, marketers can also build direct and long-lasting relationships with consumers," said Jere Doyle, Prospectiv's CEO. "Prospectiv's poll shows that as long as coupon savings promotions are tailored to their interests, consumers welcome direct offers from marketers -- especially through direct mail and online channels such as email, targeted enewsletters and consumer savings websites."

Redeeming Habits of Price Conscious Consumers

In addition to consumer interest in grocery product coupons, indicating opportunities for CPG marketers, Prospectiv's poll also revealed opportunities for retailers to bring more consumers online and in store with coupon savings offers. Eighty-Seven percent of consumer surveyed said they'd be more likely to shop at a retailer that offers coupons.

Consumers reported the following when asked the likelihood of redeeming coupons after the time they spend hunting, clipping and printing them:

     Redeem almost all coupons clipped                                  59%
     Redeem 1 coupon out of 5 clipped                                   27%
     Unlikely to redeem any coupons clipped                              6%
     Redeem 1 coupon out of 10 clipped                                   5%
     Redeem 1 coupon out of 20 clipped                                   2%

What are consumer habits when it comes to redeeming online coupons? Prospectiv's poll revealed the following:

     More likely to redeem online coupons for in-store purchases        58%
     Doesn't matter, use online coupons for both online and in-store    32%
     purchases
     More likely to redeem online coupons for online purchases           9%

About Prospectiv:

Prospectiv (http://www.prospectiv.com) is a pioneer in the lead generation industry and provides customer acquisition and email marketing solutions to leading consumer brands. The company specializes in finding, engaging and acquiring consumers interested in leading advertiser's brands and products and converting them to long-term profitable customers. Prospectiv generates more than 50 million pre-qualified leads per year on a pay-for-results basis for clients, including many Fortune 1000 companies such as Procter and Gamble, Wal-Mart, Pfizer, Disney, Nestle and Schering-Plough. Prospectiv operates several Web properties, including Eversave.com (http://www.eversave.com), and Healthier.com (http://www.healthier.com), and also provides leading publishers with a lead generation platform that creates a significant incremental revenue stream from their Web site traffic. Founded in 1999, Prospectiv is privately held and is based in Wakefield, MA. For more information, please visit http://www.prospectiv.com

About Prospectiv's Consumer Preference Index (CPI):

Prospectiv has access to millions of consumers through its online Web communities, Eversave.com and Healthier.com, as well as from its broad network of publishers. Prospectiv is able to compile insightful survey data from a diverse panel of consumers on a wide variety of topics relevant to advertisers and marketers. Prospectiv compiles this data using its advanced polling and survey technology across the Web.