NEWS

WIRES

OTHER

Bal Harbour, Florida, Continues to Move Forward on Green Initiative With Ethos FR(R)

Ethos Environmental, Inc. (OTCBB: ETEV), a San Diego-based company, announced that Bal Harbour, Florida has agreed to continue to move forward with their "green" initiative by testing Ethos Fuel Reformulator in all city vehicles. Bal Harbour started with a preliminary demonstration of Ethos Fuel Reformulator on a selected number of vehicles during April and May of this year. This testing resulted in a 12.6% improvement in fuel economy and a 34% reduction in harmful emissions with the use of Ethos FR®. Based on those results, Bal Harbour has agreed to a continuation of their testing of Ethos FR® in all city vehicles and truck fleet for another four months.

With city officials' concern over rising fuel costs and the damaging effects of pollution on the environment, Bal Harbour officials met with Walter Branch of EnviroSafe Enterprises, a distributor of Ethos Environmental East, to help ensure that Bal Harbour would not only continue to be part of the growing green movement, but would remain an economically-conscious city. Those who approved the plan and are leading this "green" initiative forward are Assistant Mayor Jean Rosenfield; Councilmen Joel Jacobi, Martin Packer, J'aime Sanz; Village Manager Alfred J. Treppeda; Chief of Police Thomas Hunker and Director of Public Works Walter R. Matthews.

According to Patrick Glennon, president of Ethos Environmental East, Inc. and EnviroSafe's Walter Branch, "We are confident that this continued use of Ethos FR® will show a further increased improvement in fuel savings and fuel emissions. For every one million gallons of fuel used in Bal Harbour vehicles, they will decrease pollution by 1,670 tons. We commend them for their extensive interest in the environment and look forward to continuing our service to the community."

Ethos Fuel Reformulator is an ester-based fuel reformulating product that reduces harmful emissions while improving both fuel mileage and engine performance. The ability of Ethos FR® to integrate easily with existing fueling infrastructures makes it both an effective and realistic pro-environmental step that can be implemented by companies and municipalities of all sizes.

For additional information, please visit www.ethosfr.com.

About Ethos Environmental, Inc.

Ethos Environmental, Inc. (OTCBB: ETEV), a San Diego-based corporation, is the manufacturer of award-winning fuel reformulating products that help industries meet environmental regulations and relieve skyrocketing fuel costs. By using Ethos FR®, commercial vehicles can increase fuel mileage between 7 percent and 19 percent while reducing harmful emissions by more than 30 percent. For more information about Ethos Environmental, Inc., visit www.ethosfr.com

Forward-Looking Statements

Except for statements of historical fact, this news release contains certain "forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995, including, without limitation, expectations, beliefs, plans and objectives regarding future activities. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Ethos Environmental to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include general economic and business conditions, the ability to acquire and develop future assets, the ability to fund operations and changes in consumer and business habits and other factors over which Ethos Environmental, Inc., or any affiliates, has little or no control.