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Carlsbad Forum Lures Four of Nation's Top Retailers

Free People, Apple Store, lululemon athletica and Paper Source

The Forum at Carlsbad, the popular 265,000-square-foot open-air retail center in Carlsbad, Calif., announces that it is expanding its tenant lineup with the addition of four top performing national and international retailers -- Free People, Apple Store, Paper Source and lululemon athletica.

"These are forward-thinking and successful retailers who recognize the value of great real estate, captured demographics and who are perfect examples of our focus on generating high sales productivity through a strategically layered tenant mix that provides critical mass," said Ward Kampf, president of leasing for the center's developer and owner, Thomas Enterprises. "Since opening in 2003, The Forum has become one of the top performing upscale centers in the country and tenants are taking notice."

The recent openings of Free People and the Apple Store in The Forum are being followed by the first San Diego County store locations of the Paper Source (September 20 grand opening) and lululemon athletica on September 25.

"These leading-edge stores are joining a roster of 50 tenants, local and national, that have been carefully selected to cater to customers from Carlsbad and nearby Del Mar, Rancho Santa Fe, Encinitas, Solana Beach, Cardiff, Vista, San Marcos and Oceanside," Kampf said. "The quality and strength of The Forum's retail mix reflects its growing recognition as an A+ center."

The Forum is home to the only San Diego location of Sur la Table and SuperSlow Zone. Jimbo's...Naturally, a specialty grocer focusing on retail products and natural organic foods, is a key driver for repeat customers in the center. Other tenants include, but are not limited to, Border's, Z Gallerie, Anthropologie, and a number of other specialty shops, office and service tenants along with sit-down restaurants and cafes.

The Atlanta, Georgia-based Thomas Enterprises has flourished under the leadership of founder and President Stan Thomas by focusing on the development of open-air centers that cater to critical mass through tenant mix or through the scope and size of the project. The company has developed over 25 million square feet of retail space throughout the U.S., 6 million square feet of which it continues to own and manage including The Forum.

With The Forum, Thomas Enterprises saw a key opportunity to provide Carlsbad and neighboring North San Diego County coastal communities with a desirable retail destination that would not only be an exciting place to shop and dine, but that would become a vital community resource -- generating substantial sales tax revenues for the city, creating hundreds of jobs and emerging as a hub for community gatherings and events.

"North San Diego County truly was an underserved market," said Kampf. "While it had a lot of solid retail space, it didn't have the type of retailers that North County needed. The Forum has been a great fit for the area and only gets better with the caliber of tenants we continue to attract."

According to City of Carlsbad Mayor Claude "Bud" Lewis, the center has become a key source of revenue for the city as well as a key selling point and asset for those looking to live and work in Carlsbad.

"Thomas Enterprises' approach with The Forum was, from the very beginning, how to enhance the city of Carlsbad with a place that will stimulate business and attract people with places to shop, dine or just relax outdoors," said Lewis. "The center has become a popular tourist destination for Carlsbad's growing visitor base, which is booming due to four-star hotels -- not to mention its miles of spectacular coastline and beaches." (La Costa Resort and Four Seasons Aviara are only one mile north of The Forum.)

According to Kampf, Thomas Enterprises is very pro-active about the tenant mixes at all of its projects. "We focus on generating high sales productivity through critical drivers and this means we evaluate those tenants whose leases are up for renewal and buy out others whose models don't serve the demographics of the area and that don't create the synergy we want our centers to have.

"At The Forum, our tenants are thriving. Our commitment to targeted leasing efforts has been key to the center's success and that of its tenants," he said.

The New Stores at the Forum

Free People, the sister store to the center's Anthropologie, opened its first San Diego County location in The Forum in Spring 2008. The clothing store, designed for 20-something women, caters to their intelligence, creativity and individuality, while maintaining quality.

Apple Store (see www.apple.com for more information)

Paper Source, a premier paperie and retailer of fine stationery, paper and craft products, will open its 24th U.S. location and first in San Diego in The Forum with a grand opening celebration on September 20. The event will feature hands-on demonstrations on creative techniques including rubber stamping and paper flower making. Paper Source carries a unique selection of fine and artisanal papers, stationery, invitations, gift wrap, greeting cards, and gifts.

Lululemon athletica, with more than 90 stores throughout the U.S., Canada and Australia, is opening its first official San Diego County store in The Forum this September. The yoga inspired athletic apparel company sets the bar in technical fabrics and functional designs for men and women, working closely with local athletes and yogis to maintain the highest quality of fitness apparel.

ore on Thomas Enterprises

Thomas Enterprises' philosophy with The Forum at Carlsbad is also evident in the success of the many other centers it has developed and still manages throughout the country. These include The Forum on Peachtree Parkway in Norcross, Georgia; Ashley Park in Newnan, Georgia; Dothan Pavilion in Dothan, Alabama; Pavilion at La Quinta in La Quinta, Calif.; and The Rim in San Antonio, Texas. Thomas Enterprises is in planning on The Railyards, a 240-acre mixed-use high-density revitalization of Sacramento's historic Union Pacific railyards.

Founded in 1987 by Stan Thomas, Thomas Enterprises is a visionary real estate development company that specializes in creating dynamic places where commerce, life and leisure intersect. Capabilities encompass master-planned communities and mixed-used projects, as well as retail, hotel, residential and office developments. The company has developed more than 25 million square feet of retail property valued at $4 billion, plus owns more than 20,000 acres of prime, developable land throughout the United States. For more information, visit .