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Launch of indiTailored Custom Dress Shirts Delivers a High Tech Solution to Shopping for Men -- No Trip to the Store or Tailor Required

indiTailored brings the custom fit dress shirt into the digital age with a new website that makes shopping for customized shirts an online reality. indi's cutting-edge technology now allows men to easily design their own tailored-to-fit dress shirts online, and personally choose details such as fabric, collar, cuff and more. indiTailored's online configurator displays every aspect of the shirt as the customer creates it. The concept of indiTailored is simple yet revolutionary, providing the most convenient way to shop for a custom fit shirt. Additionally, personalized orders are stored in customer accounts akin to a digital closet, making replenishing one's wardrobe as quick as a few clicks of the mouse.

With indi's patented fit technology and mass customization approach, consumers can personalize their style and choose from millions of possible combinations, a staggering selection that could never be offered in a traditional retail store. On the indiTailored site, the customer chooses a Classic or Tailored style and selects his fabric, ranging from classic to contemporary colors and patterns. Next the customer can choose from numerous collar, cuff, placket, pocket and monogram options. Lastly, he provides some brief fit information, including sleeve length and height, and answers a handful of visually cued fit questions. With this information, indiTailored creates a custom dress shirt pattern, from which the shirt is cut, sewn and shipped directly to the customer in less than four weeks. indi's technology enables individually designed apparel without the typically high custom price. Shirts begin at just $79.99.

With all customer data stored digitally, customers can order the exact same shirt again, or easily modify it by choosing a different fabric, ordering a different collar or cuff, adding a monogram or any number of other style variations. Customers can also make fit adjustments to their unique custom pattern to alter the length, body fit or even cuff width. indiTailored backs all of its products with a guarantee and offers a full refund policy if customers are not fully satisfied.

"Many men find shopping to be a hassle, and indiTailored's technology is an innovative solution to this age-old problem," said Marybeth Luber, President of indi. "We wanted to offer the customer the option of creating a custom fit dress shirt that exactly matches his personal style and fit and while making it as convenient as possible."

indiTailored is another step towards the emerging concept in the apparel industry known as 'mass customization' -- the use of technology to cost effectively enable single unit production of apparel.

About indi

Based in Emeryville, Calif., indi enables customers to take the design process into their own hands and create apparel which reflects their individual style and preferences. indi operates two brands: indiDenim custom jeans, and indiTailored custom dress shirts.