Published: September 01, 2008

Professor Malcolm McDonald 'Master Classes' DVD Launched

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Let's Shake up These Half-Asleep 'So Called Marketing Professionals'!

1 September 2008: The Oxford College of Marketing has today launched a DVD-ROM titled, 'Marketing Master Classes' by Professor Malcolm McDonald, a FTSE100 Company marketing consultant and Emeritus Professor at Cranfield Business School, he is also Academic Advisor to Oxford College of Marketing.

Marketing Master Classes allows marketers to benefit from Professor McDonald's experience and expertise as he delivers four master classes that combine hands on marketing experiences, coupled with solid marketing theory, delivered in a humorous and interactive style.

The Master Classes give marketers over four hours of live coverage with an easy to follow slide pack. The topics covered are:
    - Key Account Management, where he will tell you how the most
      successful companies deal with the challenges of managing key accounts

- Marketing Accountability, where he explains how company
valuations can be taken from an art to a science

- Strategic Marketing Planning where the challenges of
planning are explained

- Market Segmentation. Understand why more than 30000 products
fail to succeed in the US every year.

Rosie Phipps, Principal at the Oxford College of Marketing comments, "The Master Classes offer students, graduates, business managers and their staff an excellent opportunity to develop a deeper understanding of marketing and the importance of the marketing function. This is a unique opportunity for those interested in marketing to watch this brilliant and controversial speaker talk about marketing and break some of the many myths that surround the marketing profession."

Liz Burton, Head of Marketing, at Elsevier says, "Malcolm is one of our most valued authors with a wide range of experience in the marketing field. We are delighted to be working in conjunction with the Oxford College of Marketing to deliver this unique blended learning experience."

The four Master Classes are available on DVD-ROM and cost GBP79.99. Advance copies can now be ordered. A 6 Minute trailer for each topic, giving a further 24 minutes free viewing can be found on http://www.oxfordcollegeofmarketing.com/video.html

The Master Classes DVD-ROM will qualify Marketers for 4 hours of CPD from the Chartered Institute of Marketing (CIM), Category 9.

They will also be of interest to Trainers, MBA, CIM and Business Management post graduate students, and Marketing Managers who want their staff to understand key aspects of their role.

The Marketing Master Classes can be bought from Oxford College of Marketing. Elsevier are offering a discount of 20% for Professor Malcolm McDonald's books on these subjects.

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Notes:

*State-of the art video technology from productize yourself was used to deliver the Master Classes.

To view the Multimedia News Release, please click:
http://www.prnewswire.com/mnr/oxfordcollegeofmarketing/34617/