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MTV Networks International Launches First Ever Music and Kids International High Definition Service - MTVNHD

This state-of-the-art channel underlines MTVNI's on-going commitment to providing its global audience with innovative premium content. Over 300 hours of bespoke programming has been commissioned over two years, providing viewers with an enhanced music and kids' entertainment experience across MTV, VH1 and Nickelodeon among other MTVNI brands.

MTVNI intends to extend the MTVNHD service toFrance,Germany,the Netherlands,Portugal,Spain, the UK,Argentina,Brazil,Chile,Colombia, Mexico andVenezuela by the end of 2008.

In making the announcement Robert Bakish, President, MTVNI commented: "Entering the high-def universe is a natural next step in our growth as a premier global media company. MTVNHD further deepens our audience connection as we continue to refine and expand the way we develop, package and deliver quality content. This initiative strengthens our global portfolio of assets across our brands as we cater to our targeted audience in a format we are confident they will embrace."

MTVNHD will be operated by MTVNI's Emerging Markets Group, who will produce and broadcast the channel 24-hours a day from itsWarsaw hub. The service will also leverage MTVNI's global creative talent pool with programming produced by other international MTV Networks production units in Southern Europe, the UK andLatin America.

"MTVNHD is a great example of how we can leverage the strengths of our global network," added Bhavneet Singh, Managing Director and Executive Vice President, Emerging Markets, MTVNI. "Basing the new HD channel inPoland recognises Central andEastern Europe as an increasingly important region that is at the forefront of technological and creative innovation."

The channel's line-up will consist of music based and kids' programming that is original, acquired and from MTVNI's multi-branded library. Music content will include a variety of iconic series such as MTV Unplugged and VH1 Storytellers as well as high profile live music events including Isle of MTV, Roskilde, the MTV Video Music Awards and the MTV Europe Music Awards. In addition, a Nickelodeon programming block, broadcasting on Saturday and Sunday mornings, will play host to the network's stable of hit shows such as SpongeBob SquarePants, Avatar: The Legend of Aang, Jimmy Neutron: Boy Genius, Tak & the Power of Juju and Mr. Meaty.

MTVNHD will be hosted by a number of personalities including MTV Latin America's Francisco Ortiz and English newcomer, Amy Perfect, selected from thousands of hopefuls from around the world.

Examples of MTVNHD's original HD programming include:

Chartblast - an hour long weekday countdown show

HD Extreme - a 30 minute, extreme sports magazine show

MTV Top 20 - a weekly 90 minute show that takes a look back at the best of ... hosted by Ortiz

Uncompressed - a weekly hour long show that explores different themes in music hosted by Perfect

    Acquired HD titles include:
    Eric Clapton, Crossroads (120 mins)
    Godsmack Live (103 mins)
    Matchbox Twenty - Live in Atlanta (95 mins)
    Nickelback Live (60 mins)
    Meatloaf Live (60 mins)
    White Snake (90 mins)

The channel will be supported by a dedicated website (www.mtvnhd.com), which will provide users with information about the channel, schedules and much more.

About MTV Networks International - MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One, and digital properties Gametrailers, Shockwave, XFire, Neopets, AtomFilms and AddictingGames. MTV Networks' brands are seen globally in 560.1 million households in 162 countries and 33 languages via 165 locally programmed and operated TV channels and more than 300 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).

SOURCE MTV Networks International