Alt. Serves Up Digital Ideas for the USTA of Northern California

Alt., the new independent marketing firm that is digitally fueled, is working on a campaign with the United States Tennis Association, Northern California section. For the campaign, Alt. is collaborating with the USTA Northern California to increase awareness and membership amongst tennis players, especially social tennis players throughout Northern California utilizing alternative channels, such as social media. The agency is incorporating digitally fuelled tactics to raise awareness for its "Lets Rally" campaign at www.letsrallypeople.com.

"At Alt. we are delivering alternative ideas to clients using new technology, new media and alternative marketing methods to create cohesive strategies that make a difference. In the case of the USTA, we are reaching new audiences for them that typically have been hard to communicate to in a cost effective and targeted way," said Bill Fritsch, chairman of Alt.

With the addition of this project, Alt. is on track to building a new west coast agency presence. It currently has assignments from such companies as icrosoft, and Cisco Systems. In all, the marketing firm hits the ground with decades of client experience, and strong capabilities in all aspects of online and traditional marketing.

In addition to offering strategy, account management and creative, Alt. is beginning business with substantial technological capabilities in search engine optimization, search engine marketing, mobile marketing, online advertising, website development, and online lead generation.

About Alt.

Alt. is the alternative to agencies stuck using traditional marketing and advertising to solve today's communication problems. Instead Alt. is a digitally fueled independent full service marketing agency founded and fueled by agency veterans who combine strategy, solutions and creative to produce work that resonates with those looking for alternative ways of addressing today's marketing needs and expectations. The company has offices in the Bay Area and Seattle. Visit www.thinkalt.com or call (206) 719-7090. Alt. is an active member of Worldwide Partners, Inc. the world's 9th largest marketing communications network. For more information visit WorldwidePartners.com.

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