Published:
New Low Cost / High Tech Denim Collection Is Scientifically Engineered to Fit Women's Bodies and Perfect for the Recessionista
NEW YORK, Aug. 28 /PRNewswire-FirstCall/ -- While the fashion crowd gears
up to peruse expensive designer collections during Fashion Week, savvy women
are discovering that they can get a designer fit at an affordable price with
the new denim collections from Fashion Bug that feature Right Fit technology.
"Recessionistas, women who are fashion savvy but wear styles that are
affordable, know that you don't have to pay a lot of money to find the perfect
pair of jeans. Denim collections with Right Fit design technology offer that
'look-at-me' fit that makes women of every shape radiate confidence and look
great," said Laurie Williams-Fleury, V.P. of technical design at Charming
Shoppes, parent company for Fashion Bug, Lane Bryant and Catherines. "We
conducted the most extensive fit study in 50 years and used 3-D scanner
technology to design jeans that flatter every woman's figure."
Williams-Fleury added.
The innovative new fitting system is based on a woman's shape, not her
size. Right Fit research used a high tech scanning machine to take the
measurements of more than 50,000 women to develop a three-color fitting system
that selects the perfect fit for every woman. Jeans and pants made with
Right Fit are designated by a Red, Yellow or Blue colored icon. The Right Fit
Blue icon reflects 360 degrees of pure womanly curves -- someone whose waist
is about ten to thirteen inches smaller than her hips. The Right Fit Red icon
designates a woman slightly curved from the waist to the hips. A Yellow Right
Fit icon a woman who has a slender difference from her waist through her hips.
The Right Fit team compiled the data from the 50,000 women to give their
design team precise and scientific information about how women's bodies are
shaped and how to design jeans and pants with the perfect fit and proportion
for their figures. Right Fit research has also replaced the traditional 0-28
sizing system traditionally used by clothing manufacturers. Instead, denim
and pant collections made with Right Fit will be available in 1 to 10 for Plus
and 0M to 11M for Misses.
Fashion Bug's L.A. Blues(R) jeans and Studio 1940(R) dress pants made with
Right Fit are available in fashionable styles: classic, flare and boot cut;
lengths: petite, average and tall; and washes: light rinse, medium vintage,
dark blast, and dark rinse. The jeans are priced from $24.99 to $26.99. In
addition, denim and career pant collections from Lane Bryant and Catherines
also feature Right Fit fashion technology.
For more information about the design technology behind Right Fit's
innovation and research, please visit www.rightfit.com. The site also
includes a fitting calculator to help women discover their fit, shape and
color icon.
About Fashion Bug
With over 900 stores nationwide, Fashion Bug, a subsidiary of Charming
Shoppes, Inc., provides trendy, affordable fashion for women in plus, missy
and junior as well as girl sizes. Fashion Bug offers a wide selection of
apparel from career and casual to eveningwear -- including a collection of
accessories, hosiery, intimate apparel, and shoes. www.fashionbug.com.
About Lane Bryant
With over 800 stores, Lane Bryant, the nation's largest women's plus-size
specialty apparel retailer, provides stylish, high-quality fashion for plus-
size women in sizes 14-28. Lane Bryant offers a wide selection of apparel from
career to casual -- as well as a collection of accessories, hosiery and
intimate apparel . Visit www.lanebryant.com for store locations and the latest
trend information.
SOURCE Charming Shoppes, Inc.
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
Daily NewsTags: ,FAS,REA,PDT,WOM,NY-Charming-Shoppes
Search News
Daily News
