Published:
Research Firm Will Obtain Americans' Real-Time Reactions to Obama's Acceptance Speech
FLEMINGTON, N.J., Aug. 28 /PRNewswire/ -- HCD Research, Inc. announced
today that it will use a real-time monitoring tool to obtain Americans'
perceptions of Senator Barack Obama's acceptance speech tonight at the
Democratic National Convention.
The study, which will be hosted on the firm's mediacurves.com web site, is
being conducted by HCD Research and the Muhlenberg College Institute of Public
Opinion (MCIPO), among self-reported Republicans, Democrats and independents.
As participants view the speech, they will use their mouse to indicate
whether they agree or disagree with the content in second-by-second intervals.
The real-time results will be viewed by select members of the media, and the
final results will be available on www.mediacurves.com approximately one half
hour after the speech concludes.
"Soon after the speech, political pundits will offer their take on how
Americans reacted to Obama's speech by crafting their own personal spin,"
commented Glenn Kessler, president and CEO, HCD Research. "Using our
mediacurves web site, we will obtain Americans' live responses to the speech
with a quantitative tool, before they are influenced by the talking heads."
The study is part of an on-going series of studies to provide the media
with a way of comparing and trending Americans' perceptions of the
presidential candidates throughout the 2008 Presidential Election.
The Media Curves web site provides the media and general public with a
venue to view Americans' perceptions of popular and controversial media events
and advertisements.
HCD Research is a communications research company headquartered in
Flemington, NJ. The company's services include traditional and web-based
marketing and communications research. For additional information on HCD
Research, access the company's web site at www.hcdi.net or call HCD Research
at 908-788-9393. Headquartered inAllentown, Pennsylvania, MCIPO is a
respected source of public opinion data on local, state and national issues.
For additional information on Muhlenberg College, go to www.muhlenberg.edu
SOURCE HCD Research, Inc.
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