Susan Matthews, Alliance HealthCard EVP of Sales and Marketing Named Association of Progressive Rental Organizations' 2008 Vendor of the Year

Alliance HealthCard, Inc. (OTCBB: ALHC), a leading provider of health discount programs and lifestyle benefits, today reported that Susan Matthews has been named 2008 Vendor of the Year by The Association of Progressive Rental Organizations (APRO). The organization represents 8,500 rental locations with annual revenues in excess of $6.8 billion.

Susan Matthews' experience with membership programs began in 1989 as she and Danny Wright, Alliance HealthCard's CEO, began pioneering offerings for the rent to own industry. She has been a member of APRO's Vendor Advisory Committee and has helped with APRO's efforts to get national legislation passed for the rental industry.

Danny Wright, Chief Executive Officer of Alliance HealthCard, Inc., commented, "Susan has been a significant contributor to the success of our programs within the rent to own industry for many years. She has successfully marketed our membership programs to more that 70% of the companies in the industry. I am very proud of her accomplishments."

About Alliance HealthCard

Alliance HealthCard (OTCBB: ALHC) is a leading provider of consumer membership plans offering access to networks which provide discounts to the consumer on a variety of products and services ranging from medical, dental and pharmacy to groceries, restaurants travel, automotive and a host of others. The company also designs and markets in its consumer packages specialty insurance and warranty products primarily through retail, rent to own, financial and consumer finance clients. Alliance HealthCard performs turnkey programs including design and fulfillment of marketing pieces and collateral support material, network support, customer service, regulatory compliance and billing.