Published:
Interactive Social Media Platform Used to Inspire Public Policy Debates at Both DNC and RNC
CAMBRIDGE, Mass., Aug. 28 /PRNewswire/ -- LocaModa, a technology company
connecting brands, digital out-of-home networks (http://www.locamoda.com) and
venues to audiences through location-centric social media, today announced
their partnership with Outburst Tour, a series of multi-city interactive
forums addressing pressing public policy challenges through innovative "new
school" solutions. After showcasing their technology at a successful kick-off
Youth Forum inPhoenix, Arizona earlier in the year, LocaModa was chosen to be
the platform provider for the events at both the Democratic National
Convention and the Republican National Convention.
OUTBURST! events consist of live 90-minute intense interactive forums
between experts and respected public individuals in the realm of politics and
public policy. LocaModa's interactive media platform
(http://www.locamoda.com) and Wiffiti(TM) application allow audience members,
panel experts, and viewers from home to participate in the discussion in
real-time via text messaging. All responses are captured on large projection
screens in the venues, and all messages are also viewable online.
"The turnout at the events continues to grow, and the number of messages
streaming in has been incredible," commented Charles Ellison, columnist for
the Washington Times and one of Outburst's organizers. "Wiffiti allows the
audience to stay actively involved in the discussion throughout the forums,
which puts our social media message into practice in a timely, engaging way."
"The face of politics has changed dramatically throughout this election,
and emerging media technologies have clearly taken center stage," said Jayne
Karolow, Director of Community at LocaModa. "The Outburst forum at the DNC
gave us a chance to showcase Wiffiti's capabilities for sparking intense
debates that extend far beyond the venue itself. The forum panelists did an
amazing job at propelling the digital conversation forward while still giving
the audience control of the dialogue. It's so rewarding for us to see Wiffiti
used in this way."
CEO Stephen Randall is most excited to see LocaModa's products being
implemented on both sides of the election: "We're fortunate to be involved in
both the DNC and the RNC. The Democrats have gotten the majority of the buzz
for employing emerging media in their campaigns, so we're proud to be opening
up the social media dialogue to both parties."
The next Outburst Tour event is scheduled for the Republican National
Convention inSt. Paul, Minnesota on August 31st, with follow up events
scheduled for early Fall.
About LocaModa
LocaModa is a technology company that provides an interactive media
platform connecting digital out-of-home, mobile and web networks. The
company's platform connects people and places, enabling them to access and
control media in their favorite places and online. LocaModa connects people in
bars, cafes, colleges, public spaces and conferences. The company is privately
held, headquartered inMassachusetts and founded by Stephen Randall, a former
EVP/Founder of Symbian. True to its global vision, LocaModa is internationally
backed by Dace Ventures in USA, Mahindra Group inIndia and Sumitomo
Corporation ofJapan, via its US-based strategic investing arm, PresidioSTX.
For more information on LocaModa, please visit http://www.locamoda.com.
*(LOGO Link 72dpi: Send2Press.com/mediaboom/08-0827-LocaModa_72dpi.jpg)
This release was issued on behalf of the above organization by
Send2Press(R), a unit of Neotrope(R). http://www.Send2Press.com
SOURCE LocaModa Inc.
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
Daily NewsTags: ,CPR,MLM,MA-LocaModa-DNC-RNC
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