Published:
Innovelis Announces Agreement with Pleiades System Designs to Distribute BudFits(TM) in Japan
MINNEAPOLIS, Aug. 28 /PRNewswire/ -- Innovelis proudly announces a
strategic agreement with Pleiades System Designs to distribute BudFits to
retailers inJapan. BudFits is the first product to convert iPhone and iPod
earbuds into over-the-ear headphones. Constructed of soft, flexible rubber,
BudFits snap onto Apple earbuds and then wrap over the top of the ear. In
doing so, they ensure earbuds will not fall out and also maximize user comfort
by eliminating the need to wedge earbuds into the ear canal.
BudFits quickly snap onto iPhone and iPod earbuds to provide extra support
and comfort, yet can easily be removed for times when extra support and
comfort is not necessary. Lightweight, comfortable, and unobtrusive, BudFits
are available in frosted clear, vanilla white, and stealth black.
"We've seen a rapid expansion of our retailer base inthe United States
since we launched BudFits in June of this year. We're excited to collaborate
with Pleiades to offer BudFits inJapan," said Innovelis Vice President of
Marketing, Wes Schwie. "With BudFits, people inJapan will be able to
comfortably wear their iPhone or iPod earbuds without worrying about them
falling out."
BudFits are entering the Japanese market when the popularity of iPhone and
iPod accessories is at an all-time high. The phenomenal success of the recent
iPhone debut inJapan along with the strength of the iPod brand inJapan,
where Apple has a 50 percent market share, create a huge demand for
accessories.
Mikio Motohashi, Managing Director of Pleiades, commented, "Pleiades has a
strong history of distributing innovative accessories to iPod and iPhone
enthusiasts inJapan. A unique product like BudFits fits well with our
product line and further strengthens our portfolio."
Information about BudFits for interested retailers inJapan is available
at www.pleiadesdesigns.co.jp.
About Innovelis
Founded in 2007, Innovelis, Inc. invents uncommonly innovative products
for the digital media player and gaming accessory markets. The team is
currently developing several more products. The company's next product,
CordFits(TM), will launch in the fall.
For more information, please go to www.budfits.com or www.innovelis.com,
or contact Eric Wengreen (763-360-2671, eric.wengreen@innovelis.com) or Wes
Schwie (651-428-9828, wes.schwie@innovelis.com).
About Pleiades System Designs
Established in 1996, Pleiades System Designs distributes software,
peripheral equipment, and a variety of computer products. In 2001, shortly
after Apple Computer announced the iPod, Pleiades became recognized throughout
Japan as the first company to distribute the iPod leather case by OWC in the
U.S. Since then, the company has rapidly expanded its line and in 2002
started distributing to the Apple Store Ginza inTokyo, which was the first
Apple retail store outside ofthe United States.
For more information, please contact Mikio Motohashi (+81-45-719-2471,
ad@pleiadesdesigns.co.jp).
SOURCE Innovelis, Inc.
Copyright © 2008, PRNewswire
Copyright © 2008, NewsBlaze,
Daily NewsTags: ,CPR,HRD,PEL,JVN,MN-Innovelis-Annces.
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