Published:
Dermatologists Serve Tennis Fans With Record-Breaking Outreach
NEW HAVEN, Conn., Aug. 28 /PRNewswire/ -- Serving the professional tennis
community for the first time with the message of sun safety, volunteers
representing the Women's Dermatologic Society (WDS) hit new outreach records
through a busy day of skin cancer screenings at a recent Kids Day at the Pilot
Pen Tennis Tournament inNew Haven, CT. Known as Play Safe in the Sun, this
3-year sun safety campaign is provided to outdoor athletes in collaborative
partnership with L'Oreal USA, at a time when melanoma rates are rising among
younger women, ages 18-29.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080828/AQTH015)
(Logo: http://www.newscom.com/cgi-bin/prnh/20080310/AQM132LOGO-b)
WDS members and board-certifiedConnecticut dermatologists Mona Gohara, MD
and Sumaira Aasi, MD, both Yale University faculty members, co-chaired this
successful outreach, staged at an important final competition leading to the
U.S. Open.
The following board-certified dermatologists volunteered for the free skin
cancer screenings and sun safety education: Sumaira Aasi, MD, Carolyn Carroll,
MD, Mona Gohara, MD, Christine Ko, MD, Ellen Milstone, MD and Jeremy Moss, MD.
Additional volunteer support was provided by: Ginette Hinds, MD, Eleanor
Knopp, MD and Kavita Mariwalla, MD. Amelia Roraback, representing La
Roche-Posay, also contributed volunteer support.
"Our partnership with the WDS underscores our commitment to research in
sun protection and educating consumers on the importance of sun safety,"
stated Philippe Patsalides, General Manager of L'Oreal Cosmetics Division.
Event highlights include:
-- A one-day record of 147 skin cancer screenings were conducted for
tennis fans attending Kids Day at the Pilot Pen Tennis Tournament, including
several parents who brought their children in for their first screenings.
-- 30% of the individuals who were screened were referred to
dermatologists for further diagnosis/biopsy of suspicious sites presumptively
diagnosed as skin cancer.
-- Tennis fans received 5,000 free samples of broad-spectrum sunscreen
with reminders to "re-apply in-between sets" and use a "ping-pong ball size
amount of sunscreen."
--New Haven Mayor John DiStefano, Jr. declared "Play Safe in the Sun" Day
in the city in recognition of the local sun safety outreach.
The campaign is made possible through a generous grant from L'Oreal USA to
the WDS Foundation. Product donations for the public were provided by Garnier,
Lancome and La Roche-Posay.
WDS members Adrienne Stewart, MD (Denver, CO) and Michel McDonald, MD
(Nashville, TN) lead the WDS Service Committee. This campaign draws from the
Society's 1,500 members to provide volunteer support in local communities to
heighten sun safety awareness and promote healthy skin practices among outdoor
sports enthusiasts. For further information, please visit:
http://www.playsafeinthesun.org or http://www.womensderm.org.
ABOUT THE WOMEN'S DERMATOLOGIC SOCIETY
The Women's Dermatologic Society supports the careers and professional
development of women dermatologists. The mission of the Women's Dermatologic
Society is to help women in dermatology achieve their greatest personal and
professional potential by striving to foster, promote, and support women's
issues in dermatology; identify, train, and recognize women leaders in
dermatology; and provide a forum for developing relationships and the exchange
of ideas and research relevant to women's issues; and promote the highest
possible standards of ethics, research, patient care and education, as well as
public education.
ABOUT L'OREAL USA
L'Oreal USA, headquartered inNew York City, is a wholly-owned subsidiary
of L'Oreal SA, one of the world's leading beauty companies. L'Oreal USA has
Research and Development, Manufacturing and Distribution facilities across
eight states in the U.S., includingNew York,New Jersey,Kentucky,Arkansas,
Illinois,Ohio,Colorado andTexas. L'Oreal's impressive portfolio of brands
includes Lancome, Giorgio Armani, Shu Uemura, L'Oreal Paris, Garnier, Vichy,
La Roche-Posay, L'Oreal Professionel and Kerastase. The U.S. is the base for
the product development, international marketing and advertising for L'Oreal's
nine American brands: Maybelline New York, Soft-Sheen, Carson, Kiehl's Since
1851, Ralph Lauren Fragrances, Redken 5th Avenue NYC, Matrix, Mizani,
SkinCeuticals and PureOlogy.
SOURCE Women's Dermatologic Society
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