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Online retailers beat recession fears to grow sales internationally through PIXSTA AdImages™

Online retailers wary of the possibility of recession, or simply lacking the finance or other resources to expand abroad, are harnessing the advantages of advertising images over advertising words to market and sell their products globally.

PIXSTA's Visual Search Engines and AdImage™ network enables a scale of exposure that previously would have been possible only with high upfront cost, public relations campaigns and a dedicated, country-specific team.

However, joining PIXSTA's AdImage network provides online retailers with an economical, international expansion tool for marketing internationally with minimal change to business processes.  Providing a retailer is set up to ship products abroad, there is no constraint to advertising on the sites of PIXSTA's foreign media partners.

Among the UK retailers that use PIXSTA's AdImage network to market and sell their products abroad are Funspex (sunglasses) and DeviDoll (a designer ethical fashion boutique).

Elsewhere, Stylebop (Germany) is using PIXSTA to expand into the UK, while Monshowroom (France) and Designer Exposure (USA) are also making progress in multiple foreign markets using the PIXSTA AdImage™ network.

Sindhu Venkatanarayanan, of ethical fashion retailer DeviDoll, said: "Pixsta's AdImage network allows DeviDoll to attract the attention of global customers from an early stage.  It's proved to be a low-risk, low-cost way to increase brand awareness internationally."

"Using PIXSTA AdImages, customers make purchases based on a product's visual appearance, rather than on its description.  Smart companies are incorporating this fundamental advantage into their global marketing solutions as a way to break into new markets intelligently.  They understand that as long as they can ship there, we can put them there," said Alexander Straub, PIXSTA's CEO.

PIXSTA's AdImages technology has already been integrated into the online shopping portals of many major media titles.  The list of media brands currently hosting PIXSTA AdImages™ are: