Pandora Adds to East Coast Ad Sales With Senior Sales Manager in New York

Leverages Media Experience From iVillage, LastMinuteTravel.com and Modern Bride

Pandora Media, Inc. (www.pandora.com), the premier provider of personalized radio service online, announced today the hire of Priscilla Valls to the newly created position of senior advertising sales manager for their New York office. Prior to joining Pandora, Priscilla was the advertising sales director for Answers Corporation, an industry leader in the social knowledge space, where she was the top performer in advertising sales.

"Priscilla's background and success in ad sales and marketing in both traditional and online media is a perfect fit for this senior sales management position on the east coast," said Cheryl Lucanegro, vice president of advertising sales for Pandora. "She has a track record of exceeding revenue goals at every position she's held and has been a significant contributor to reaching profitability goals for her former employers."

Prior to Answers Corporation, Valls was the president and co-owner of My Urban Auctioneer, Hoboken, New Jersey's first eBay drop-off store, where she earned eBay's prestigious Gold PowerSeller Status. At LastMinuteTravel.com, she was vice president of sales for the Northeast U.S., Europe and Caribbean territories and tripled revenue in the first year. She also held media ad sales positions for Modern Bride magazine where she was general account manager and iVillage as a senior account executive.

About Pandora

Pandora (www.pandora.com) is a personalized radio and music discovery service available anytime and anywhere on the PC, in the home, and on mobile devices via partnerships with AT&T, Apple and Sprint. Pandora is based on the Music Genome Project begun in 2000 and is the most thorough analysis of popular music ever undertaken. Each song in this massive collection is analyzed by more than 50 trained musicians, and assessed against nearly 400 distinct musical attributes such as melody, harmony, and rhythm to capture its unique musical identity. Using this information to build playlists based on musical similarity, listeners can simply enter a favorite song or artist, and instantly launch a personalized listening experience which includes discovery of new bands, artists and songs. Today, Pandora has a growing user base of more than sixteen million registered listeners, a database of over 550,000 songs, and national advertisers such as HP, Microsoft, Honda, Procter and Gamble, and Nike.