MTV Tr3s and Calle 13 Partner to Unveil the Grammy Winning Duo's New Album 'Los de Atras Vienen Conmigo'

Declared "the most musically adventurous group in Latin hip-hop, maybe in hip-hop, period" by The Los Angeles Times, Calle 13 will perform at the first MTV Tr3s Pre-VMA Party on September 4th inHollywood -- marking the first-ever performance by a Latin act at a Video Music Awards event. Party guests, who will include fans, music executives and celebrities, will be treated to the live performance premiere of songs from "Los de Atras Vienen Conmigo." This event signals the channel's commitment to both established and emerging Latino talent. Fans across the country can catch all the action when MTV Tr3s streams the party performances on September 5th on MTV.com http://www.mtv.com/ontv/vma/2008/video.jhtml. Portions of the performances will also appear on MTV Tr3s andLos Angeles affiliate KBEH-Channel 63 on the night of the MTV Video Music Awards on September 7th at 9PM SHARP (ET/PT).

Following the MTV Video Music Awards pre-party performance, Calle 13 will be featured in the channel's award winning "Artist Speaking Tr3s" campaign starting September 15th. The campaign is a creative collaboration between the channel and Calle 13 and will take advantage of the creativity and unique sensibilities the duo always bring to their work, while also showing off the irreverent side of their personalities. Calle 13's "Artist Speaking Tr3s" features vignettes that challenge perceptions and stereotypes. Fans get to watch as the circumstances of four ordinary Latinos are transformed, destroyed and/or changed, and will also have the opportunity to see exclusive performances. The campaign will also include exclusive specials such as "Qui and Ey," where fans get to have their questions answered directly by Calle 13, and "Tr3s or False," an interactive special.

Finally, MTV Tr3s will launch its TR3SPASS CONCERT SERIES with Calle 13 as the headlining artist and Kinky as the opening act. The TR3SPASS CONCERT SERIES is the most important expression to date of the channel's commitment to deepen the connection its viewers have to their favorite artists. TheTR3SPASS CONCERT SERIES dates featuring Calle 13 are:

           October 9th - New York, NY - Nokia Theatre Times Square
                    October 10th - Miami, FL - La Covacha
                     October 30th - Chicago, IL - Volkan
                 October 31st - Houston, TX - Warehouse Live
      November 14th - San Francisco, CA - Regency Ballroom at the Grand
                 November 15th, Los Angeles, CA - Club NOKIA

"MTV Tr3s Pre-VMA Party 2008 is one example of how MTV Tr3s is now fully integrated into MTV's broader strategy," said Jesus Lara, Senior Vice President, Music and Talent, MTV Tr3s and MTV/VH1Latin America. "Calle 13 is one of the most exciting, provocative and innovative artists in the Latin music today. We are thrilled to be working with them on so many levels."

MTV Tr3s provided early support to Calle 13 by featuring the duo in its first-ever live performance of "No Hay Igual" with Nelly Furtado inNew York's Time Square when the channel launched in 2006. Calle 13 was also named as one of the first MTV Tr3s Artist of the Month selections in 2007. Recognizing Calle 13's commitment to social justice, MTV Tr3s also featured vocalist Residente as a panelist during its "Beyond Borders" immigration forum last year.

About MTV Tr3s

MTV Tr3s (mtvTr3s.com) is in 6.4 million Hispanic TV households and 34 million total TV households, making it the most-widely distributed TV network dedicated to superserving today's bicultural Latino youth. MTV Tr3s programming is rooted in the fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos. In addition to music programming, the MTV Tr3s programming slate also features lifestyle series, news, documentaries and other long-form programs that celebrate US Latino hybrid identity and culture.

SOURCE MTV Tr3s

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