MyRaceLife.com Sponsors International Motor Contest Association (IMCA)/Speedway Motors Super Nationals

"We are excited about our new relationship with IMCA and the next step in our support of grassroots racing. The opportunity for MyRaceLife.com to be the title sponsor of the 12 Qualifying Features fits perfectly with our goal of creating new opportunities for motorsports teams, sponsors and fans," says Thomas N. Carter, CEO of 4D Media. "By virtue of our relationship with IMCA, the approximately 800 teams that converge onBoone, Iowa will have an opportunity to turn-key their presence on the Internet and interact with fans, while providing their sponsors with additional visibility to a passionate and growing online motorsports community. We believe the partnership we have established with IMCA will be the model for other racing associations as we build MyRaceLife.com into the premier motorsports social network."

"The MyRaceLife.com sponsorship of the feature qualifiers not only supports our program but also serves as a viable tool for the teams to connect with their fans and help broadcast their accomplishments to the motorsports world," said IMCA Marketing Director Kevin Yoder. "The Super Nationals are known for bringing the best racers toBoone and MyRaceLife.com gives them an online outlet to put it all together for rest of the world."

4D Media's 2 Year Sponsorship Deal with the IMCA will feature 12 "MyRaceLife.com" Feature Qualifier Events during the weeklong competition where each team will bear MyRaceLife.com decals on their car in addition to being registered on the website with photos of the car, driver and crew. MyRaceLife.com will also be prominently displayed at the track and on IMCA's marketing including brochures, website, and related products. Race fans and drivers in attendance can visit the MyRaceLife.com promotional display to register for their online account.

About 4D Media, Inc. 4D Media, Inc. is a leading multimedia company that combines proprietary analytics with web 2.0 technology to deliver a new level of connectivity among operators, sponsors and consumers, primarily targeted at the $3.5B North American motorsports market. While similar to other social networks in the ability to help groups connect and communicate, 4D Media provides a unique and targeted functionality to enable online execution and internet communication of real life activities, such as scheduling, registrations, standings, and sponsorships. The company has developed a wide array of multimedia marketing solutions that it delivers through Internet, CD/DVD-ROM and mobile applications, including a social community dedicated to motorsports, MyRaceLife.com. For further information please visit http://www.4dmediainc.com.

About MyRaceLife.com. MyRaceLife.com is the online social community dedicated to motorsports. The site is built on a state-of-the-art platform that bridges all racing constituencies -- track owners, teams, drivers, sponsors and fans -- with blogs, videos and more. MyRaceLife.com caters to each member's interest in motorsports, delivering technology-enabled tools which allow all members of the racing community to get more out of motorsports. For more information, please visit http://www.MyRaceLife.com.

About IMCA. The International Motor Contest Association (IMCA), organized in 1915, is the oldest active automobile racing sanctioning body inthe United States. For more information on the IMCA and the Super Nationals go to http://www.imca.com or call 319-472-2201.

SOURCE 4D Media, Inc.

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