CCID Consulting: Sales Volume of China's MFPs Reaches 523,100 Sets in 2008Q2, Down 7.8% over 2008Q1

In 2008Q2, the sales volume ofChina's multifunction peripheral (MFP) market reached 523,100 sets, down 7.8% over 2008Q1; the sales revenue reached 806 million Yuan, down 13.3% over 2008Q1. As for varying brands' sale, each brand's sales volume has reduced in different degrees, especially Lexmark, Panasonic, and Konica-Minolta, who decreased by over 24%.

    Table Sales Volume and Sales Revenue Changes in 2008Q1and 2008Q2
                                          Q1        Q2     Growth Rate
    Sales Volume (10,000 Sets)          56.71     52.31       -7.8%
    Sales Revenue (100 Million Yuan)     9.29      8.06      -13.3%
    Source: CCID Consulting, July 2008

CCID Consulting's data shows that the MFP sales volume across the whole market and segment markets in 2008Q2 reduced to different degrees. There are three major reasons behind this.

The first reason: market price sustained heavy pressure and RMB appreciation lead enterprises' cost to go up. Fund shortages became an inhibiting bottleneck in the development of enterprises, so enterprises with weak competitiveness were eventually eliminated. Responding to market pressure, enterprises cut down on costs and controlled purchasing, so MFP sales volume was damaged. CCID Consulting's survey shows that affected by cost up, MFP sales volume is down 4%.

The second reason: price changes are too frequent. CCID Consulting's survey shows that there are two problems bothering dealers in Q2: inflation of prices and frequent price changes. Many consumers hold wait-and-see attitude when they purchase MFP.

The third reason: market affected by the May 12th earthquake. The May 12th earthquake involved 18 cities inSichuan, some areas in Gangsu,Shanxi andChongqing. The damaged area is 100,000 square kilometers; people directly affected by the earthquake reached 10 million. This earthquake lead to interruption of traffic, communications and power supply, which had a great impact on enterprises' and users' normal work and life. This in turn affected MFP's sales volume. TheSichuan market in May had an obvious decrease.

As for certain brands, sales volume's downslide is in part self-inflicted inadequacy, such as with Lexmark, Panasonic and Konica-Minolta. During this period, market shares and sales have not been optimistic, with product upgrading being more gradual and preference towards single function peripherals as the major reasons.

With the unveiling of related national economic policies, governments have strengthened their monitoring of the economic situation. In addition, manufacturers have adjusted their strategies in a timely manner according to the market situation and condition. Because of the summer vacation promotion, the MFP market will be improved in next quarter.

About CCID Consulting

CCID Consulting Co., Ltd. (hereinafter known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) ofHong Kong (stock code: 8235.HK), is directly affiliated with China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered inBeijing, CCID Consulting has so far set up branch offices inShanghai,Guangzhou,Shenzhen,Wuhan andChengdu, with over 300 professional consultants after many years of development. The company's business scope has covered over 200 large and medium-sized cities in China.

Based on major areas of competitiveness: industrial resources, information technology and data channels, CCID Consulting provides customers with public policy establishment, industry competitiveness upgrading, development strategy and planning, marketing strategy and research, HR management, IT programming and management. CCID Consulting's customers range from industrial users in electronics, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks. CCID Consulting commits itself to becoming the No. 1 advisor for enterprise management, the No. 1 consultancy for government decisions and the No. 1 brand for informatization consulting.

    For more information, please contact:

     Cynthia Liu
     Coordinating Manager
     CCID Consulting Co., Ltd.
     Tel:   +86-10-8855-9080
     Email: liuyan@ccidconsulting.com

SOURCE CCID Consulting Co., Ltd.

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