Published:
TriMas' Cequent Granted Rights to LifeLong(R) Locks Technology
BLOOMFIELD HILLS, Mich., Aug. 21 /PRNewswire-FirstCall/ -- TriMas
Corporation (NYSE: TRS) -- a diversified growth company of highly-engineered,
specialty niche businesses -- today announced that Cequent Consumer Products,
Inc., part of its Recreational Accessories business segment, has been granted
an exclusive, worldwide license for LifeLong(R) Locks towing and trailer lock
technology. LifeLong Locks, LLC based inMooresville, North Carolina,
manufactures premium, highly theft-resistant, patented locks. The
complimentary addition of the LifeLong(R) Locks technology to the existing
product portfolio enables Cequent Consumer Products to offer the most
comprehensive and technologically advanced lock offering in the towing and
trailer industry.
"The unique shaft design and patented ball bearing locking system truly
creates the strongest, most theft-resistant trailer locks on the market, and
further enhances the Reese Towpower branded line of locks," commented John
Aleva, President of Cequent Consumer Products. "As we face demand challenges
in many of the end markets of our Cequent business, we continue to focus on
developing innovative products to gain market share and expanding our customer
base to mitigate this negative pressure. We are pleased to join forces with
LifeLong Locks in the cooperative development of new and innovative products
for the towing and trailer industry."
About LifeLong Locks, LLC
LifeLong Locks, LLC is a successful developer, marketer and distributor of
towing and trailer locks with increasing national distribution. It is a
division of The Bellota Group, aMooresville, North Carolina company focused
on unlocking the marketplace potential of innovative ideas in a broad range of
consumer product categories.
About Cequent Consumer Products, Inc. and TriMas Corporation
Cequent Consumer Products, Inc. is part of the Recreational Accessories
business segment of TriMas Corporation. Headquartered inBloomfield Hills,
Michigan, TriMas (NYSE: TRS) is a diversified growth company of specialty
niche businesses manufacturing a variety of highly engineered products for
commercial, industrial and consumer markets worldwide. TriMas Corporation is
organized into five strategic business segments: Packaging Systems, Energy
Products, Industrial Specialties, RV & Trailer Products, and Recreational
Accessories. TriMas Corporation has nearly 5,000 employees at 70 different
facilities in 10 countries. For additional information, please visit
www.trimascorp.com.
CONTACT: Sherry Lauderback
Vice President, Investor Relations & Communications
(248) 631-5506
sherrylauderback@trimascorp.com
SOURCE TriMas Corporation
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
Daily NewsTags: ,TRN,LEI,TRA,PDT,CON,LIC,MI-Cequent-Locks-Tech
Search News
Daily News
