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Janet Jackson and Bruno Schiavi Launch Pleasure Principle

LOS ANGELES, Aug. 21 /PRNewswire/ -- On the eve of her World Tour with the Discipline album Janet Jackson is adding designer to her impressive list of talents with the launch of her fashion partnership with Australian designer Bruno Schiavi. Pleasure Principle will be Janet and Schiavi's first US lingerie collection with plans to have product in stores as early as November 2008 across America, withAustralia,Japan andEurope to follow.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080821/LATH047)

"The collection has been carefully created with some of the finest laces from around the world. You will see a lot of satin and lace combined and rich colors such as burgundy and beige, silver and peach as well as your classic black and white. It makes you feel incredible and offers variety as diverse as the women who will wear it," Janet reveals.

The brand name was inspired by Janet's 1987 global hit Pleasure Principle, which was the sixth single released from the Control album. Described by the industry as an independent woman's anthem about love - Pleasure Principle seems a fitting link from Janet's musical emancipation 21 years ago where she started to write about 'changing, celebrating, hurting, healing, but always revealing my innermost soul" to her expansion into a fashion designer for modern women.

As Schiavi explains, "Janet and I wanted to create a collection that empowers women and that makes women feel sexy, flirtatious and provocative. We wanted to make sure we captured the essence of all Janet's favorite colors, laces and making sure that we stay true to who she is and what she loves."

The first collection of Pleasure Principle offers 14 designs across a combination of bra styles from balconettes, demi cups to full coverage. Sizes will range from a 32A to 44G.

For More information, Contact (US) Jose Martinez at Fingerprint Communications - jose@fingerprintcom.net / 310-276-7500 or (WORLDWIDE) Amanda Fry at 6dc - Amanda@6dc.com.au / +61 2 9280 1600

Janet Jackson

In 1986, already a famous child and teen actress with 2 albums behind her, Janet Jackson released her third album Control which would shape her musical direction for the next two decades. This was a turning point in Janet's career as she made the artistic commitment to express what she was feeling and show the world who she was, rather than other peoples vision of whom she should be. The record went through the roof and Janet's videos became the industry gold standard. Three years later Rhythm Nation laid Janet's independence on the line and the global response was spectacular. She dominated the Grammys, produced a slew of #1 hits and became a fashion icon in the process.

For over 20 years Janet has maintained her global musical status with multiple award nominations, platinum albums and chart topping singles. About to embark on a world tour with her Discipline album Janet is now adding a fashion collection to her impressive business empire.

Bruno Schiavi

Bruno Schiavi's foray into lingerie began inAustralia in 2002. In 6 years he has built fashion brands in over 6 countries, most recently launching a revolutionary shapewear range with Dr. Robert Rey, from the E hit series Dr. 90210. Dr. Rey's Shapewear has taken the US by storm, already a favourite with celebrities, the shapewear collection offers women a unique range of body enhancing garments to help disguise any imperfection and enhance a woman's natural assets. Pleasure Principle is Schiavi's and Janet's first collection together in the US with plans to extend the category beyond lingerie in 2009.

SOURCE Bruno Schiavi

Tags: ,ENT,MUS,FAS,REA,PDT,CA-BrunoSchiavi

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