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Gap and Musician Matt White Call on Philadelphians to Voice What's Important to Them This Election Year With Free Customizable Gap "Vote For ___" T-Shirts


PHILADELPHIA, Aug. 21 /PRNewswire/ -- With one of the most important elections for our nation on the horizon,Gap and singer/songwriter Matt White invite Philadelphians to voice their passions by customizing a free Gap "Vote For ___" t-shirt on Tuesday, August 26. Whether it's Ralph Archbold'sBen Franklin or Dean Bennett'sBen Franklin, Pat's King of Steaks or Geno's Steaks, everyone is invited to fill in the blank atGap at the Shoppes at Penn, while enjoying an acoustic set by Matt White, one of Rolling Stone's "10 Artists to Watch."

The in-store event is part ofGap's "Vote" initiative, which gives people a platform to express their ideas and opinions via the iconicGap white t-shirt.

Earlier this month, Matt, who debuted at No. 4 on Billboard's New Artist Chart and is in the middle of a late summer tour promoting his new single "Love" off his debut Geffen release Best Days, created his own t-shirt, "Vote for Love", which he'll wear throughout the tour. His t-shirt can also be seen in his upcoming video "Love," which was recently filmed inside aNew York City public bus and debuts this fall on video outlets.

"My friends atGap have created this really simple shirt that lets you express what's important to you," said Matt White. "Music is how I express myself so I wrote "Vote for Love" on my shirt. I'm really interested to see all of the words and visual expressions the people ofPhiladelphia use to voice what they're passionate about."

WhilePhiladelphia is one of the first stops on Matt's tour in support of Gap's "Vote" initiative, he'll also be traveling across the U.S. -- from Orlando toDallas and Los Angles toSan Francisco -- encouraging people to use his tour bus as vehicle of self-expression by adding their thoughts to his "Vote for Love" message on the exterior of the bus. For the complete tour schedule, visit http://www.mattwhitemusic.com.

For Philadelphians unable to make it to the event, the customizable "Vote for ___" t-shirts will be available for purchase inGap stores nationwide starting October 23 through Election Day on November 4.

    Tuesday, August 26, Event Location + Time:
    Gap
    Shoppes at Penn
    3401 Walnut Street
    Philadelphia, PA 19104

Free "Vote for ___" t-shirt creation: 9:00 a.m. - 9:00 p.m. EDT - free while supplies last

    Matt White Performance: 12:30 p.m. EDT

     Media Contacts:

     Julia Burgon                                  Kim Terry
     SS+K for Gap                                  Gap Marketing & PR
     jburgon@ssk.com                               kimberly_terry@gap.com
     212.419.3331                                  415.427.4844

SOURCEGap

Tags: ,REA,TEX,FAS,PDT,PA-Gap-Matt-White

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