Andiamo Systems Analyzes Online Buzz Leading up to the Democratic National Convention

Leading Provider of Social Media Measurement Keeps Finger on the Pulse of Consumer Opinion

New polls are announced daily trying to predict the outcome of this year's presidential election. Given that the Internet is playing such a large role in these elections, politicians need to get an indication of what people are discussing online. Responding to this need, Andiamo Systems (http://www.andiamosystems.com), a leading online Social Media Measurement company, has been conducting its own social media research to determine what the buzz is in the world of social media. It appears that leading up to this year's Democratic National Convention (www.demconvention.com) conversations in the social media world are more than ramping up with chatter concerning some very top-line issues that are certain to be monikers in the 2008 election.

Andiamo Systems continuously monitors millions of blogs, message boards, forums and social networks and over the past week focused on the political landscape to see not only whom everyone is talking about but also what issues are standing out.

"With the relative ease of posting opinions online, social media is the new standard for keeping your finger on the pulse of quickly changing consumer opinions," says John Hingley, founder and CEO of Andiamo Systems. "Traditional polls are extremely valuable, however what candidates also need to know is what is being discussed in user generated media, not only what the polls are asking. Additionally, many traditional polls don't reach the younger demographic since so many younger voters communicate by cellular phones and online."

"The latest traditional polls show an average of 46% of registered voters saying they favor or lean to the putative Democratic candidate, while 42% back his likely Republican rival. Based on the volume and sentiment of the social media buzz we measured, Barack Obama may actually be favored at a slightly higher rate than the current polls suggest," adds Hingley.

For the period of August 11-18 the results for who is registering the greatest amount of buzz in each top category are:

--  Most Overall Buzz
Obama with 55% -- 56% of it positive toward the nominee
McCain with 45% -- 47% of it positive toward the nominee

--  The top issue
The Saddleback debate: McCain won the debate 56% to 41%. Many were
surprised at how well McCain did, across party lines.  They also disliked
the accusations the Obama camp made about potential cheating on the McCain
side.

--  Second most discussed issue: Who should get the Vice President spot?
Results:  60% favor Joe Biden, 19% favor Hillary Clinton

--  On Hillary Clinton:
76% of all Clinton buzz includes references to Obama and their future
political relationship.

--  The top issue regarding Hillary Clinton:
A slightly negative perception that Obama caved into all the Clintons'
demands by agreeing to allow Bill Clinton to speak and placing Hillary on
the nominee list.

"These candidates are brands, as powerful as Coca-Cola, Mercedes Benz or most others," states Hingley. "Measuring and analyzing perception and opinions about these politician brands can reveal tremendous insight into the dynamic topics and issues these nominees must speak to."

Andiamo Systems offers a leading SaaS (Software as a Service) application in the marketplace to assist those in marketing, product development, corporate communications and sales roles to understand what is being said online about a particular product, company or service. Their advanced technology continuously collects, processes and analyzes online social media data. This data is derived from millions of blogs, message boards, forums, social networks like MySpace, Twitter, and Flickr plus mainstream media including news sites and trade publications. The result is a suite of web-based reports that identifies the conversations occurring around these brands, who the most influential speakers are, and whether the brand health and consumer opinion is positive or negative.

Positioned as a first-mover product for the midsize business, Andiamo Systems' social media measurement and brand monitoring application enables users to identify and act upon online consumer sentiment and identify influencers with much greater ease, accuracy and affordability than available ever before.

Andiamo Systems tracks social media on behalf of its clients, including leading consumer and business brands including, Quickbooks, Burberry, Domino's Pizza, Progressive Insurance as well as Barack Obama and John McCain.

Customers can sign up immediately and pricing begins at $500 per month. Visit http://www.andiamosystems.com for a demonstration.

About Andiamo Systems

Andiamo Systems is a privately-held San Francisco-based on-demand software company empowering business of all sizes to monitor, measure and act on consumer conversations across the spectrum of online social media and mainstream media. Get more information about Andiamo Systems at http://www.andiamosystems.com or call 866-992-6342.

Add to Digg Bookmark with del.icio.us Add to Newsvine