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AT&T Delivers Live and On-Demand Performances From Outside Lands Music & Arts Festival Across Three Screens

DALLAS, Aug. 20 /PRNewswire-FirstCall/ -- Summer may be winding down but some of today's top musicians will be heating up the stages ofSan Francisco's Outside Lands Music & Arts Festival (http://www.sfoutsidelands.com) this weekend.

AT&T Inc. (NYSE: T) announced today that the company will deliver the excitement of the inaugural Outside Lands Music & Arts Festival over the PC, TV and wireless device. Select performances from artists like Primus, Ben Harper & The Innocent Criminals, Andrew Bird, Galactic and many, many more will be available daily Aug. 22-24 via a free webcast on the AT&T blue room (http://www.attblueroom.com). A complete performance lineup will soon be available at http://www.attblueroom.com/music.

"We're excited to once again merge fan fervor with AT&T's best-in-class technology," said Dan York, executive vice president of programming, AT&T. "By teaming up with the first Outside Lands Festival, we're able to give music lovers the exclusive content they want whenever and however they want to view it -- over the TV, PC or wireless device."

Joey Schultz, vice president of AT&T Consumer Marketing, added: "Through the blue room, we are able to share the sights and sounds of Outside Lands with even more music fans across the country -- extending the festival into a nationwide event and creating a platform for AT&T to introduce our products and services to consumers."

In addition to the live webcast, archived footage of select performances will also be made available on blue room, to AT&T U-verse(SM) TV subscribers and through Cellular Video(1) on AT&T wireless devices in the weeks following the festival.

The Outside Lands Music & Arts Festival will take place inSan Francisco's historic Golden Gate Park on Aug. 22-24. The event will feature more than 60 of today's top acts across six stages. From singer-songwriters to DJs, jazz acts to cutting-edge rock bands, all major music movements will be celebrated alongside a host of local musicians, a food and wine festival, innovative technology elements and visual arts representingSan Francisco's vibrant cultural community.

AT&T blue room is an online music and sports destination that helps fuel the sales of the company's core offerings -- high speed Internet, wireless, voice and video -- while building an affinity for the AT&T brand in the entertainment space. The blue room will conclude the summer festival season with a webcast of Austin City Limits Music Festival on Sept. 26-28. For the complete array of AT&T offerings, visit http://www.att.com.

    (1) Requires 3G, CV and MEdia(TM) Net functionality.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services inthe United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

SOURCE AT&T Inc.

Tags: ,CPR,TLS,NET,MUS,ENT,PDT,TX-AT&, T-Festival

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