Published:
AT&T Delivers Live and On-Demand Performances From Outside Lands Music & Arts Festival Across Three Screens
DALLAS, Aug. 20 /PRNewswire-FirstCall/ -- Summer may be winding down but
some of today's top musicians will be heating up the stages ofSan Francisco's
Outside Lands Music & Arts Festival (http://www.sfoutsidelands.com) this
weekend.
AT&T Inc. (NYSE: T) announced today that the company will deliver the
excitement of the inaugural Outside Lands Music & Arts Festival over the PC,
TV and wireless device. Select performances from artists like Primus, Ben
Harper & The Innocent Criminals, Andrew Bird, Galactic and many, many more
will be available daily Aug. 22-24 via a free webcast on the AT&T blue room
(http://www.attblueroom.com). A complete performance lineup will soon be
available at http://www.attblueroom.com/music.
"We're excited to once again merge fan fervor with AT&T's best-in-class
technology," said Dan York, executive vice president of programming, AT&T. "By
teaming up with the first Outside Lands Festival, we're able to give music
lovers the exclusive content they want whenever and however they want to view
it -- over the TV, PC or wireless device."
Joey Schultz, vice president of AT&T Consumer Marketing, added: "Through
the blue room, we are able to share the sights and sounds of Outside Lands
with even more music fans across the country -- extending the festival into a
nationwide event and creating a platform for AT&T to introduce our products
and services to consumers."
In addition to the live webcast, archived footage of select performances
will also be made available on blue room, to AT&T U-verse(SM) TV subscribers
and through Cellular Video(1) on AT&T wireless devices in the weeks following
the festival.
The Outside Lands Music & Arts Festival will take place inSan Francisco's
historic Golden Gate Park on Aug. 22-24. The event will feature more than 60
of today's top acts across six stages. From singer-songwriters to DJs, jazz
acts to cutting-edge rock bands, all major music movements will be celebrated
alongside a host of local musicians, a food and wine festival, innovative
technology elements and visual arts representingSan Francisco's vibrant
cultural community.
AT&T blue room is an online music and sports destination that helps fuel
the sales of the company's core offerings -- high speed Internet, wireless,
voice and video -- while building an affinity for the AT&T brand in the
entertainment space. The blue room will conclude the summer festival season
with a webcast of Austin City Limits Music Festival on Sept. 26-28. For the
complete array of AT&T offerings, visit http://www.att.com.
(1) Requires 3G, CV and MEdia(TM) Net functionality.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services inthe United States and around the world. Among their offerings
are the world's most advanced IP-based business communications services and
the nation's leading wireless, high speed Internet access and voice services.
In domestic markets, AT&T is known for the directory publishing and
advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM
organizations, and the AT&T brand is licensed to innovators in such fields as
communications equipment. As part of its three-screen integration strategy,
AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked
No. 1 on Fortune magazine's World's Most Admired Telecommunications Company
list and No. 1 on America's Most Admired Telecommunications Company list.
Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at http://www.att.com.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T
logo and all other marks contained herein are trademarks of AT&T Intellectual
Property and/or AT&T affiliated companies.
Note: This AT&T news release and other announcements are available as part
of an RSS feed at http://www.att.com/rss. For more information, please review
this announcement in the AT&T newsroom at http://www.att.com/newsroom.
SOURCE AT&T Inc.
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