Sergeant's Expands "Look at the Label" Educational Campaign

Multimedia Website Urges Consumers to Carefully Follow Directions on Flea and Tick Control Product Packages to Reduce Potential Risks to Pets

With recent concern among pet owners regarding the safety of flea and tick control products, Sergeant's Pet Care Products says it is more important than ever to properly read and follow product label instructions, understand the risks involved and make sure the product you choose is the best fit for your dog.

Originally launched in 2005, Sergeant's "Look at The Label" educational campaign, a resource dedicated to the health and well-being of dogs and cats, now includes a comprehensive website, www.lookatthelabel.com, that provides pet owners with important tips and educational information, such as:

-- How to recognize a flea and tick problem

-- Selecting flea and tick products

-- How to treat safely and effectively

-- Look at the label product application

-- Recognizing and responding to reactions

-- The "Do Not" List

Sergeant's www.lookatthelabel.com, in partnership with veterinarian Dr. Rod Van Horn, also provides helpful Q&As, how-to application videos and quick facts about fleas and ticks and their environments.

Here are some tips to keep in mind when considering a flea and tick control product:

--  Determine if your pet is healthy.  If your pet is weak, feeble,
    pregnant, nursing, aged, using medication or has other health issues,
    contact Sergeant's or your veterinarian before application.
--  Never apply a dog product on a cat and vice versa. Dog products can be
    toxic to cats.
--  Look for the correct dosage for the size and age of your pet. Products
    are specially formulated for pets based on weight.
--  Do not self-dose. For example, if you have a 20 pound dog, do not use
    half the dose intended for a 40 pound dog.
--  Do not double-dose. Determine when your pet was last treated with a
    flea and tick control product -- this includes flea and tick squeeze-ons,
    shampoos, powders and sprays. Check the product packaging or call
    Sergeant's or your veterinarian to ensure the recommended time has passed
    since the last application before applying a new product.
--  Separate multiple pets. Do not use flea and tick control products if
    you are unable to separate your pets during treatment. It's important to
    separate pets for 24 hours after application to avoid grooming and
    ingestion of the product.
--  Look for the manufacturer's contact information should you have
    questions or need help. Typically, this information can be found in small
    print at the bottom of the back label.
--  And, as with medications for humans, carefully read and follow all
    label instructions.
    

As one of the most trusted names in pet care, Sergeant's wants pet owners to know it is a company that truly cares and wants to hear about any potential reactions a pet may be having to a Sergeant's flea and tick control product.

Through its expanded "Look at the Label" educational campaign, Sergeant's encourages pet owners to become as knowledgeable as possible before buying and applying a flea and tick control product. Sergeant's president, Bob Scharf, offers a personal message from the company that has been caring for pets since 1868: www.lookatthelabel.com/president.

More helpful questions and answers can be found at, www.lookatthelabel.com.

Sergeant's Pet Care Products, Inc., based in Omaha, NE., is a leading supplier of pet supplies, including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories.

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