NEWS

WIRES

OTHER

Recipe for Success: Giggles N' Hugs Family Restaurant Pleases the Palettes of Children and Parents

A Creative Mix of Healthy, Organic Cuisine and Kid-Friendly Activities, Giggles N' Hugs Is the First Family Restaurant to Offer a Delightful Dining Experience for All Ages

Since its opening in February 2008, Giggles N' Hugs restaurant has been an instant hit with Los Angeles families looking for an alternative to standard grease-laden children's fare. Featuring a menu that includes everything from edamame to pizza, Giggles N' Hugs provides tasty, healthy, organic meals that are expertly fashioned in their creative kitchen to "disguise" veggies and other nutritious ingredients, such as Flaxseed. They are also the first restaurant of its kind to feature a 2,500 square foot indoor play area designed for kids complete with games, activities and live entertainment.

Carefully designed to be welcoming and vibrant, yet tranquil and magical, the décor of Giggles N' Hugs is all about fun and imagination. Special live entertainment includes the popular Friday disco nights, Saturday puppet shows and Wednesday "favorite character" nights, where anyone from Spider Man to Cinderella can put in an appearance.

Healthy kid-friendly meals are created with their special brand of "tricky treat" sauces which puree veggies into savory dishes, unbeknownst to picky palettes. Meanwhile, parents can delight in menu choices usually found in upscale restaurants such as the goat cheese and beet salad and Milanese chicken.

The response to Giggles N' Hugs has been so positive that the restaurant exceeded expectations and broke even its second month. There are plans to open more restaurants very soon, according to owner Joey Parsi. "No one else in this country is doing what we are doing by bringing great and healthy, organic food together with the unique play features we have pioneered. We are the Microsoft of the children's restaurant world."

Hollywood has also taken notice of Giggles N' Hugs and the list of celebrities who have stopped in with their kids include Adam Sandler, Jennifer Garner, Carnie Wilson, Michael Epps, Dustin Hoffman, Damon Wayons, Denzel Washington and more.

A number of celebrities will be participating in an upcoming charity event at Giggles N' Hugs, where learning about giving back is also part of their mission, says Parsi. "We also want this to be a place where we can teach kids about helping the less fortunate. In addition to charity events, we will have specially designated piggy banks for charities placed around the restaurant to raise both money and awareness, as the kids themselves can put the money in. Our motto is... because everybody deserves some Giggles N' Hugs."

For more information about Giggles N' Hugs call 310.478.4847 or visit the web site www.gigglesnhugs.com.

Giggles N' Hugs at a glance:

-- Unique in the restaurant marketplace
-- Serves kid-friendly healthy, organic meals in a delightful, welcoming
   decor
-- Adults and children can both enjoy a delicious meal
-- 2,500 square-foot playroom is specially designed for children
-- Live entertainment on designated evenings
-- Hollywood celebrities are regular customers
-- The message of giving back is part of the mission

ABOUT GIGGLES N' HUGS: Conceived by parents, Dorsa and Joey Parsi, as a new kind of children's restaurant -- where play time, healthy food and happy parents converge -- Giggles N' Hugs opened in February 2008. It is set to achieve $1 million in sales in its first year of operation with just one location. It has become the number one destination for parents and kids who want to eat healthy foods while being able to play and have fun. High profile visitors include Jennifer Garner, Adam Sandler, Dustin Hoffman and Carnie Wilson. Giggles N' Hugs has been featured in People Magazine, The Los Angeles Times, Los Angeles Family, West-Side Today and the New York Post. It has been rated amongst the best family and kid friendly restaurants by City Search and Go City Kids. It is a pioneer in the restaurant industry with its unique design and 2,500 square-foot play area designed for ages 0-8. Giggles N' Hugs is planning a national franchise with many locations around the country opening in the next few years.

Add to Digg Bookmark with del.icio.us Add to Newsvine