Do You Know Where Your Data Is?

Inadvertent Data Leaks by Insiders a Bigger Problem Than Data Loss Attributed to Malicious Outsiders

A new research report on "Data Loss Prevention: Little Leaks Sink the Ship" published by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), reveals that over the last 12 months Best-in-Class organizations experienced 27% fewer data loss incidents than the Industry Average from trusted internal users, and 92% fewer data loss incidents attributed to malicious outsiders. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=4206.

The risk of data loss comes from all types of data, from innumerable "channels" for potential leakage, and from end-user behavior ranging from inadvertent, to well-intentioned, to malicious. Strategies that focus on protecting against data loss in only one channel do not solve the overall problem. Organizations with top performance take an information-centric approach to protecting sensitive data, using a combination of network-based and endpoint-based solutions to prevent data loss.

"The majority of data loss incidents are associated with simple human error, and by well-meaning employees going around policies in trying to carry out their jobs," said Derek E. Brink, vice president and research fellow for IT Security, Aberdeen. "The most effective strategies for preventing data loss include a combination of enabling technologies, including data discovery and classification, data monitoring and filtering, and endpoint data protection."

A complimentary copy of this report is made available due in part by the following underwriters: Utimaco Safeware and RSA, the Security Division of EMC. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=4206.

To access all of Aberdeen's complimentary research please visit http://research.aberdeen.com.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

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