Experian QAS to Host Webinar With U.S. Naval Institute on Business Benefits of Customer Data Quality Software

U.S. Naval Institute Improves Customer Relations and Operational Efficiency With QAS matchIT

Experian QAS, a leading provider of customer data quality software and services, today announced it will host a webinar with the U.S. Naval Institute, a not-for-profit organization whose mission is to support sea services, to discuss how it has used QAS matchIT to improve its entire customer service operation including the website ordering system and member service operation. Since deploying QAS matchIT in 2007, the U.S. Naval Institute has reported a 93 percent decrease in the number of duplicate customer records entered into its database system. During this complimentary webinar on Thursday, August 21, 2008, Michelle Johnson, customer service manager at the U.S. Naval Institute, will discuss how the company was able to achieve this significant result.

QAS matchIT gives users the ability to search for and eliminate duplicates in any database or list. Matches can be based on a customizable set of data fields such as name, address, phone number, date of birth or any other field. By eliminating duplicate customer records organizations reduce operational expenses, including wasted time and materials, and reduce the risk of damaging customer relationships by sending multiple mailings. Since deploying QAS matchIT, the U.S. Naval Institute has reduced the number of duplicate records entered each week from 140 to ten. The Institute also uses QAS Pro, QAS Pro Web, and QAS Batch to ensure customer data integrity from point-of-entry through downstream applications.

"We considered a number of data cleansing and de-duplication software options. The ease-of-use, rapid time-to-implementation, and clear and compelling value of QAS products set the company apart from the competition," said Rick Woodcock, chief technology officer, US Naval Institute. "We now use four different QAS products to effectively manage the quality of customer data across our organization."

During the webinar, the U.S. Naval Institute will discuss the effects duplicate records in its database and the solution it put in place to help elevate them.

What:          Experian QAS and its customer the U.S. Naval Institute will
               host a free one-hour webinar to discuss how the U.S. Naval
               Institute uses QAS matchIT to successfully remove duplicate
               records from its CRM system.

When:          Thursday, August 21, 2008, at 2:00 p.m. ET / 11:00 a.m. PT

Who:           Michelle Johnson, customer service manager,
               U.S. Naval Institute

Registration:  http://www.qas.com/USNI. Pre-registration is now open and
               required. After the event, all registrants will receive a
               link to the streaming replay.

About the U.S. Naval Institute

The U.S. Naval Institute was founded in 1873 by a group of 15 naval officers who began meeting to discuss the serious implications of a smaller, post-Civil War Navy and other matters of professional interest. The U.S. Naval Institute focuses on Magazines and Conferences, the Naval Institute Press, and the history and preservation of naval and maritime heritage. The Naval Institute's headquarters are located on the grounds of the Naval Academy.

About Experian QAS

Experian QAS is an address data quality software pioneer. The company's products capture, validate, cleanse, standardize and enrich customer contact information. Experian QAS provides solutions to more than 10,000 customers worldwide in retail, education, healthcare, insurance, finance, government and other sectors. The company was established in 1990 and has offices throughout the U.S., Europe and Asia Pacific. For more information, visit http://www.qas.com