Published:
TRESemme(R) is in Fashion
MELROSE PARK, Ill., Aug. 20 /PRNewswire/ -- TRESemme, known for staying
ahead of the trend curve, is changing the style of reality television once
again as the hair care partner of The CW's Stylista. This creative new
partnership offers the brand an ideal platform to reach twenty-something,
style-savvy women. This stylish relationship will begin at Mercedes-Benz
Fashion Week this September where TRESemme is the official hair care sponsor.
Executive produced by America's Next Top Model's Tyra Banks and Ken Mok
and Project Runway's Eli Holzman, Desiree Gruber and Jane Cha, Stylista will
follow 11 fashion hopefuls as they compete to win a paid editorial position at
ELLE magazine. ELLE fashion news director Anne Slowey, along with creative
director Joe Zee, will serve as mentors and ultimately decide who will be
eliminated each week.
"TRESemme successfully brought high-fashion style to the masses over four
seasons as the official haircare partner on BRAVO's Project Runway and looks
to increase the momentum with The CW's Stylista. The move to The CW Network
was organic, as we're both creating content for the same audience," says
Brandy Ruff, Alberto Culver Integrated Marketing Communication Director.
After years of successful partnerships with entertainment properties such
as Project Runway and Conde Nast's Movies Rock, TRESemme continues to be a
fashion-forward brand as they partner with The CW to reach the
twenty-something savvy stylista. This innovative partnership involves a
multi-platform marketing campaign to engage stylish women. The campaign
features sponsored vignettes showcasing talent from the show driving viewer
interaction, custom content on CWTV.com and TRESemme.com, retail and consumer
promotions and public relations initiatives.
Further cementing their fashion-minded positioning, TRESemme has signed as
the exclusive hair care sponsor of Mercedes-Benz Fashion Week Spring 2009 in
New York City, a natural partnership, as TRESemme continues to be a strong
trendsetter in the beauty arena.
Stylista premieres Wednesday, October 22 (9:00-10:00 p.m. ET/PT) on The
CW. TRESemme offers professional, affordable hair care and is the #5 hair care
brand(1) and #1 styling brand(1). For more information, visit TRESemme.com or
CWTV.com.
Mercedes-Benz Fashion Week Spring 2009 will take place inNew York City
from September 5-12, 2008.
(1) Total sales dollars for 12 weeks ending on 7/6/08 per IRI FDMx
SOURCE TRESemme
Copyright © 2009, PRNewswire
Copyright © 2009, NewsBlaze,
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