Marcal Manufacturing LLC Turns to ConsumerPowerline to Support Energy and Environmental Conservation

Under the terms of the agreement, Marcal will work with ConsumerPowerline to reduce a total of 18 megawatts (MW) of electricity when requested by PJM Interconnection, the regional transmission organization responsible for calling demand response events when the grid is under stress. ConsumerPowerline has worked with Marcal to design a curtailment plan that will allow the company to decrease its electrical usage across 15 buildings located in itsNew Jersey campus for a limited number of hours per year.

Marcal will reduce its electricity consumption during critical times when blackouts and brownouts are imminent, reducing stress on the electrical grid and decreasing the need for electricity providers to generate additional power to meet demand. Additionally, ConsumerPowerline will work with Marcal to create new revenue streams, beyond the reductions in energy bills and rebates realized through upgrades to the plant's electrical infrastructure, including lighting, HVAC systems, motors and other systems.

"We evaluated several companies, and ultimately chose ConsumerPowerline because in addition to offering the most cost-effective and efficient solutions for our needs, the company is also aligned with our greater mission to tread more lightly on the world. We ultimately aim to raise awareness of what we are doing at Marcal to lessen our environmental impact, and partnering with ConsumerPowerline will help us achieve that goal," said Tim Spring, Marcal's CEO. "We have been using only recycled paper for more than 50 years. We are constantly looking for new ways to build on that eco-friendly heritage."

Marcal has been committed to environmentally friendly initiatives. Each year, the company collects more than 200,000 tons of paper and from that, produces recycled products for the home and office. In an effort to further advance its green efforts and become more energy efficient, Marcal has incorporated ConsumerPowerline's demand response solution, reducing both its energy consumption and associated costs.

"Marcal is already known for being a leader in environmentally friendly solutions for the disposable world, and we applaud their commitment to embrace energy efficiency," said Gary Fromer, CEO of ConsumerPowerline. "We are excited to work with Marcal and deliver on the value of demand response."

About Marcal Manufacturing

Marcal, founded in 1932, is a privately-held business. It employs over 900 people in itsElmwood Park, New Jersey andChicago, Illinois manufacturing operations. The company produces finished paper products, including bath tissue, kitchen towels, napkins and facial tissue, distributed to retail outlets for home consumption and to distributors for away-from-home use in hotels, restaurants, hospitals, offices and factories. For over fifty years, Marcal has been a leader in recycling recovered paper as a source of high-grade cellulose fiber for manufacturing tissue products. Marcal's slogan, "Paper from Paper, Not From Trees" (R) symbolizes the commitment of the company to sustainable manufacturing.

About ConsumerPowerline

ConsumerPowerline (www.consumerpowerline.com) is a full-service strategic energy asset management firm with a proven track record of helping its clients, energy users, uncover hidden market revenues and cost saving opportunities available with their facility assets. ConsumerPowerline is one of the largest non-utility providers of demand response solutions inNorth America.

    PR Contact:
    Maureen Shaw
    Kwittken & Company
    646.747.7155
    mshaw@kwitco.com

    Marcal Contact:
    MJ Jolda
    SVP, Marketing
    Marcal Manufacturing, LLC
    201-703-6419
    mjjolda@marcalpaper.com

SOURCE ConsumerPowerline, Inc.

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