Published:
Christian Audigier to Launch Evel Knievel(R) Apparel Brand
LOS ANGELES, Aug. 20 /PRNewswire/ -- Christian Audigier announced today
that he will launch a new clothing line inspired by the late American
daredevil and icon, Evel Knievel(R). The line will be unveiled at "When I
Move You Move(TM)", theLas Vegas trade show located at Caesar's Palace Hotel
on August 25, 2008 at 3:00 p.m.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080820/LAW003LOGO)
The Evel Knievel(R) brand captures the essence and excitement of the great
American icon. The line of t-shirts and hoodies showcases iconic images
related to the daredevil including his famous number 1, motorcycles, and even
skeletal diagrams of his broken bones. Classic colors of red, white and blue
are prevalent, and the line is printed using archival and cracked finish inks
and flocking.
Christian Audigier worked closely with the Knievel family to ensure the
designs are authentic and capture the persona of the motorcycle legend. The
line appeals to buyers of all ages, including those who remember his
extraordinary career firsthand and those who have recently been introduced to
his stunts by modern, popular media.
"I admire Evel Knievel because he was the original. He invented extreme
sports. I grew up inFrance watching the excitement and suspense of his jumps.
He defied skeptics, ignored fear, and pushed the limits," Christian Audigier
said. "He had several accidents throughout his career, but he persisted and
we watched and cheered for him every step of the way."
"Caesar's Palace is the ideal place to launch this brand since it was the
site of his legendary jump over the fountains in 1967," Audigier added. "He
was the quintessential showman, unwavering in his attitude and determination."
About the Christian Audigier(R) Companies:
In less than four years, Christian Audigier companies have launched ten
popular brands, with over sixty licenses. He oversees an international
portfolio of designer brands, including Ed Hardy(R), Christian Audigier(R),
SMET(TM), Crystal Rock(TM), most recently Evel Knievel(R), C-Bar-A(TM), Savoir
Faire(TM), Rock Fabulous(TM), Paco Chicano(TM) and Deathcryption(TM). His
successful businesses include U.S. and international wholesale distribution,
as well as U.S., online and international retail stores. Further information
may be obtained by visiting http://www.christianaudigier.com.
SOURCE Christian Audigier
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